EU Brand Manager - Fabric Care
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (36.0%).
Occupation Type
Residential, day and domiciliary care managers and proprietors
Occupation Code Skill LevelMedium Skilled
Sponsorship Salary Threshold
£40,400
(£20.72 per hour)
Immigration salary list rate applies
✓ On immigration salary list - lower visa fees apply
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Description
Summary
This position is responsible for supporting Vanish portfolio with the focus on Europe:
Overall
This position is responsible for supporting Vanish portfolio with the focus on Europe:
- Support defining activation roadmap & timing to enable IMEX and Area target delivery. Ensures CGO 3Yr plan fit for purpose for region / key markets
- Support innovation delivery to IMEX and sign-off of Launch recommendations for key initiatives
- Support delivery of the activation toolkits to IMEX encompassing communication assets, trade story, 4P principles
Overall
- Partner for the ABD and Creative AOR to deliver Creative & Comms work.
- Partner with the I&A consumer insights to fuel our Creative & Comms.
- Partner with the Design and project teams for smooth and timely LAW development.
- Contribute to a live bank of powerful consumer insights to fuel our Equity, Creative & Comms
- Support the Activation Roadmap and Timing to enable Area/Market targets
- Make sure local needs/ regulatory requirements and timelines are respected and integrated into comms development process
Comms Development
- Support the build of Creative Idea, Core Creative Assets and core communication for all Activations (TVC/Video, KV / In-store / Digital /ecomm Templates & others TBD by project) ensuring full funnel requirements/ sufficiency with receiver markets
- Cooperate on overall comms plots development, to drive synchronization in consumer and HCP comms development, where appropriate
- Support the provision of Activation Toolkits (Innovation / BDIs) tailored by market cluster / Job to be Done. MMR like process to collect feedback, finding supplier, creating POSM catalogue for markets to order. Localization done by Markets.
- Support the deployment of Master Asset toolkit to markets for localization (Comms & Design)
- Support our key Area partnerships to maximise impact on Equity and Performance. Ensure IMEX teams fully enabled through timely guidelines and toolkits.
- Leads/Support on connects with IMEX teams for ongoing day-to-day operations & problem solving.
Org. and Talent
- Active member of the CAP team for region – ensuring we deliver against clear priorities.
- Project Management Experience
- Brand Management Experience as a Brand Manager or at least 2-years as an Assistant Brand Manager
- Marketing experience: be able to demonstrate good marketing skills developed within the FMCG environment, Household care / Fabric Care experience of benefit.
- Brand Equity and Creative & Comms Experience: be able to demonstrate Brand Equity and Creative & Comms skills developed within the Household care/ Fabric Care.
- Strong commercial acumen and analytical skills
- Ability to work in a matrix organization (CGO, MX, Key Lead Markets, agency) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
- Entrepreneurial and able to work autonomously
- Strong sense of urgency and achievement
- Resilient and able to respond under pressure