Events & Experiential Lead
UK Visa Sponsorship Analytics
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OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car.
And we’re a long way from done!
THE ROLE
You will be responsible for planning, managing, and executing both a range of existing and new consumer focused events to drive revenue and increase brand visibility. This role requires a creative, strategic, and results-driven professional who can develop and implement events that support our commercial goals. The ideal candidate will have an extensive background in event management blended with strong commercial experience and cross functional collaboration.
WHAT YOU’LL BE DOING
Event Strategy & Planning:
Develop and implement a comprehensive event strategy that aligns with our growth strategy, revenue and strategic objectives
Collaborate with both the commercial leadership and brand team to define event goals, messaging, and target audience
Create event calendars, timelines, and budgets, ensuring all events are delivered on time and within budget
Work closely with Project Managers to source and manage high-impact influencers and creators for brand events
Event Execution:
Lead the end-to-end planning and execution of events, including logistics, vendor management, venue selection, and on-site coordination
Working alongside the Brand Marketing team, oversee the design and production of event materials such as branding, brochures, and presentations, which the Brand Marketing team will implement
Manage event staff, including internal teams and external vendors, to ensure smooth operations
Work with our Brand and Growth marketing teams to ensure relevant audience and attendance
Partnership & Sponsorship Management:
Working alongside the partnerships team to engage relevant brand stakeholders, sponsors, and exhibitors to enhance event offerings
Collaborate with the brand team to create co-branded content and promotional materials
Commercial Focus:
Drive revenue generation through events by identifying and securing opportunities for upselling, sponsorships, and partnerships, in collaboration with the commercial team
Analyse the commercial impact of events and provide recommendations for improvement
Post-Event Analysis & Reporting:
Conduct post-event evaluations, including attendee feedback, financial analysis, and ROI assessment
Provide detailed reports on event performance, including key metrics such as lead generation, sales conversions, and customer engagement
Use data and insights to continuously improve event strategies and execution
Industry Trends & Innovation:
Stay up-to-date with industry trends, competitor activities, and emerging technologies in event management
Identify innovative ideas and new event formats to engage customers and partners in a competitive marketplace
WHAT WE’RE LOOKING FOR
5+ years of experience in event management, preferably in the automotive industry
Proven track record of successfully planning and executing large-scale commercial events
Strong understanding of the automotive industry and marketplace dynamics
Extensive experience working with influencers and creators
Excellent project management and organisational skills, with the ability to manage multiple events simultaneously
Exceptional communication and negotiation skills, with experience in managing stakeholders and vendors
Strong analytical skills with the ability to assess event performance and derive actionable insights
Ability to work in a fast-paced environment and adapt to changing priorities
Proficient in event management software, CRM tools, and Microsoft Office Suite
WHY THIS ROLE MATTERS
Carwow is reshaping a traditionally fragmented industry. This role offers the chance to build something meaningful: you’ll have the autonomy to carve out your own path, innovate beyond traditional automotive events, and shape how thousands of people experience the Carwow brand. It’s a rare opportunity to bridge the gap between strategy and execution - making an immediate commercial impact while building our next wave of growth.
INTERVIEW PROCESS
30-minute virtual Introductory call with our Talent team
45-minute virtual Hiring Manager interview
Take-home exercise, followed by a 1.5-hour onsite interview
Virtual Values interview with key senior stakeholders
WHAT’S IN IT FOR YOU
Competitive comp package
28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
Employee-friendly share options
Pension scheme via Royal London - up to 5% company contribution
Vitality private healthcare insurance
Life Assurance - 4x annual salary
Monthly coaching sessions with Spill - our mental wellbeing partner
Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
Bubble childcare support and discounted nanny fees for little ones
'Work from abroad for a month' annual scheme
Generous learning and development budget
£500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.