Events Marketing Program Manager
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (50.0%).
Occupation Type
Events managers and organisers
Occupation Code Skill LevelMedium Skilled
Sponsorship EligibilityIneligible for Sponsorship
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Description
Department: Demand Generation
Location: UK
Event Marketing Programme Manager - Google via Algomarketing - 12 month contract with possibility of extension - 2/3 times a week in the Google office
Objective
Provide event programme management support to the EMEA Google for Education marketing team. This role will manage a portfolio of events designed to drive awareness, consideration, and ultimately purchase of Google for Education products.
KPI – How Will Success Be Measured?
- Leads
- Engagements
- Education leader engagements
- Marketing-impacted bookings
What’s Relevant, Distinctive, or Helpful About the Product or Brand?
- 170+ million Google Workspace for Education users
- 150+ million Google Classroom users
- #1 device globally
– Chromebooks have been the top device in primary and secondary education since 2021, with 50 million students and educators using Chromebooks worldwide
How Can We Ensure This Work Is Inclusive?
If we strive to build products for everyone, we should market to everyone. We want to ensure our events are inclusive and accessible to all audiences.
There is an opportunity to improve in this area, so we would like this vendor to review and deliver event inclusivity best practices.
Get To By – What’s the Task in a Sentence?
Get education leaders across EMEA
To move further down the decision-making funnel
By providing high-impact experiences at a variety of events, with messaging aligned to their needs and positioning Google for Education as their key partner for digital transformation in education.
Deliverables
Large Event Management
Work with internal teams and the events agency to deliver high-quality, efficient events
How Can We Ensure This Work Is Inclusive?
If we strive to build products for everyone, we should market to everyone. We want to ensure our events are inclusive and accessible to all audiences.
There is an opportunity to improve in this area, so we would like this vendor to review and deliver event inclusivity best practices.
Get To By – What’s the Task in a Sentence?
Get education leaders across EMEA
To move further down the decision-making funnel
By providing high-impact experiences at a variety of events, with messaging aligned to their needs and positioning Google for Education as their key partner for digital transformation in education.
Deliverables
Large Event Management
Work with internal teams and the events agency to deliver high-quality, efficient events
, sharing learnings and resources across global teams.
Key Responsibilities and Events
Key events include:
Scaled Event Management – EMEA
Provide ongoing reporting on the impact of events, demonstrating performance and ROI of investment over time.
Key Responsibilities and Events
Key events include:
- Bett - 2025
- Learning event(s) (currently being scoped)
Scaled Event Management – EMEA
- Review and propose tradeshows and third-party events to expand reach into the core audience
- Scale content from large events (e.g., Bett) to extend the narrative across smaller events
- Develop scaled partner and sales event strategy, including resources, tracking, and reporting
- Manage Google for Education’s presence at the event, engaging 100+ Ministries of Education
Provide ongoing reporting on the impact of events, demonstrating performance and ROI of investment over time.