Field Marketing Manager
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (52.0%).
Occupation TypeSales accounts and business development managers
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£55,200
(£28.31 per hour)
Occupation rate applies
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
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Description
Why Ryan?
A deep understanding of professional services buying processes and customer needs is essential to developing programs aligned with the sales cycle, cross-selling, and client retention/expansion.
This role serves as the liaison between Marketing and client-facing practice and sales teams to ensure alignment of priorities, as well as monitor and report on program performance. The role also ensures that marketing and business development efforts are aligned to maximize opportunities and drive increased conversion.
Duties and responsibilities, as they align to Ryan’s Key Results
People
- Competitive Compensation and Benefits
- Home Office Stipend
- Business Connectivity Reimbursement (Phone/Internet)
- Gym Membership or Equipment Reimbursement
- LinkedIn Learning Subscription
- Flexible Work Environment
- Tuition Reimbursement After One Year of Service
- Accelerated Career Path
- Award-Winning Culture & Community Outreach
A deep understanding of professional services buying processes and customer needs is essential to developing programs aligned with the sales cycle, cross-selling, and client retention/expansion.
This role serves as the liaison between Marketing and client-facing practice and sales teams to ensure alignment of priorities, as well as monitor and report on program performance. The role also ensures that marketing and business development efforts are aligned to maximize opportunities and drive increased conversion.
Duties and responsibilities, as they align to Ryan’s Key Results
People
- Create a positive team member experience.
- Communicates and collaborates with marketing and practice colleagues to ensure standard practices and efficient information sharing across regions and practices.
- Leads the creation of end-to-end marketing campaigns that maximize lead generation through collaboration with key stakeholders to understand and define optimal strategies.
- Determines ideal channel mix, including content marketing, paid media, email, social, sponsorships/memberships and other relevant channels, working with digital, events and communication teams to maximize impact.
- Creates enticing, customer-centric messaging and campaign assets that communicate and differentiate Ryan’s value in target industries, segments, and regions.
- Manages the development, design, copywriting, and production of marketing content in collaboration with the creative team and agencies, including advertising, brochures, case studies, media, and other relevant assets.
- Leads activities and processes, including gathering, analyzing, and tracking campaign data and maintaining plans and priorities while working with internal stakeholders.
- Builds and maintains a robust internal communications plan, including internal emails, enablement, and sales support materials such sales sheets, webinars, tax alerts, etc.
- Develops and ensures consistent messaging and strategic positioning for all materials, event and campaign assets to deliver a recognizable and cohesive brand identity.
- Maintains a high level of awareness regarding activities in the Firm that may directly affect branding initiatives or procedural guidelines of the organization.
- Performs other duties as assigned.
Education And Experience
- Bachelor’s degree (or equivalent) in Business, Marketing, Communications, or a related field.
- Minimum of 5 years’ relevant work experience, ideally in a professional services environment.
- Ability to execute projects and responsibilities with minimal direction, demonstrating a professional and articulate approach.
- Experience marketing to tax buyers desirable.
- To perform this job successfully, an individual must have intermediate skills in Microsoft® Word, Excel, Outlook, PowerPoint, Marketing Automation Solutions (i.e. Pardot, Marketo, Eloqua, HubSpot), and some familiarity with tools like PowerBi, ClickUp, and SmartSheet.