Freelance Senior Social Media Manager - UK or Ireland

Our background and your main purpose…

Founded in late 2016 by Aimee Connolly, Sculpted by Aimee is an Irish-born beauty brand with a global vision. Aimee, who began her journey as a makeup artist after earning a bachelor’s degree in business, spotted a gap in the market for makeup that was both easy to apply and highly effective. Combining her passion for beauty and business acumen, she launched Sculpted by Aimee to create products that simplify beauty routines without compromising results.

At the heart of Sculpted by Aimee is a commitment to empowering beauty enthusiasts with multitasking, user-friendly products that deliver a glowing finish in five minutes or less. Our products are designed to enhance natural beauty, applying effortlessly and blending seamlessly to help our community look and feel their best.

In less than eight years, Sculpted by Aimee has achieved cult status, surpassing established beauty conglomerates to become the number one mass cosmetics brand in Boots Ireland*. We have expanded our presence across key retailers such as Boots and Selfridges UK, and our e-commerce platform now serves customers in 68 countries. Our 360° omni-channel approach includes a robust physical presence in over 500 retailers across eight countries and four flagship stores in the UK and Ireland.

Our product portfolio includes over 140 makeup, skincare, and body products, all proudly certified by Leaping Bunny and recognized with 40+ industry awards. With an extensive range of complexion products offering over 100 foundation shades, Sculpted by Aimee is dedicated to celebrating real skin and promoting minimal retouching in our social media and campaigns.

*In June 2024 Sculpted by Aimee was ranked the number one mass cosmetics beauty brand in Boots Ireland’s self-selection category.

Due to this exciting growth, Sculpted by Aimee are looking for a Freelance Senior Social Media Manager to join the growing Marketing team. This role can be based in Dublin, Ireland or the UK. This hybrid role will report to the Marketing Director.

Main Accountabilities:

Strategy & Planning

• Audit all social channels and develop social media strategies aligned with brand and commercial goals.
• Create quarterly/ monthly content and platform plans by channel
• Collaborate with brand, influencer, paid media, and e‑commerce teams on integrated campaigns.
• Provide ongoing insights on trends, algorithms, and platform innovations and best practices

Content & Community

• Plan and oversee social content strategy and execution (shoots, videos, UGC, creator content).
• Deliver platform‑specific content calendars and best practices for team.
• Engage with the community and safeguard brand tone of voice.
• Ensure content aligns with launches and campaigns.
• Manage creator relationships, briefings, and approvals.

Performance & Insights

• Provide weekly/ monthly social performance reports and competitor analysis.
• Deliver insights to inform campaign optimisation.
• Track competitor activity and emerging platform behaviours.

Collaboration

• Work closely with Brand, Creative, PR & Commercial teams.
• Attend virtual meetings/check‑ins as needed.
• Work with paid media teams on white‑listing and sparking.
• Parter with agencies and studios on content creation.

Key KPIs

• Engagement and follower growth increases
• Organic reach and impressions
• Community sentiment and responsiveness

Key Skills & Qualifications

• 6+ years of experience in social media roles, ideally within beauty, fashion, or lifestyle sectors.
• Proven success managing organic social for fast‑growing brands
• Strong understanding of all major social platforms and their evolving algorithms.
• Experience managing budgets and external partners.
• A passion for beauty and digital storytelling.
• Analytical mindset with experience in data-driven decision making.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Experience managing budgets, paid social campaigns, and influencer partnerships.

Sculpted by Aimee is committed to creating a diverse and inclusive work environment, where all of our employees have equal access to opportunities and everyone’s voices are heard. We respect and value all differences (seen and unseen) and strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability or age.