Head of Brand (Marketing)
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Head of Brand – UK - London Victoria
Reports to: Marketing Director
About Us:
We are Verisure, a leading provider of monitored smart alarms and cameras for homes and small businesses. We deliver peace of mind to over 5.5 million customers worldwide.
As the fastest-growing security company in Europe and Latin America, we hold the #1 position in all 10 of our top markets, supported by 25,000+ passionate colleagues. The UK is one of our fastest-growing markets – it’s a great time to join our UK team!
About the Role
Verisure is looking for an ambitious, strategic, and hands-on Head of Brand to lead and grow the Verisure brand in the UK
This is a fantastic opportunity for someone ready to step into a Head of Brand role and take real ownership of how Verisure shows up in the UK market. You’ll play a central role in shaping brand strategy, translating consumer insight and Group brand direction into impactful local execution, and building strong foundations for long-term brand growth.
Working closely with the UK Marketing Director and Group teams, you’ll balance brand-building ambition with commercial priorities while developing your leadership capability, strategic influence, and brand ownership as the role evolves.
What You’ll Do:
Brand Leadership & Strategy
- Lead the development and activation of the UK brand strategy in partnership with the Marketing Director and Group stakeholders
- Translate Group brand positioning into clear, compelling UK brand messaging and communications
- Build consumer understanding and relevance of the monitored alarm category in the UK, supporting awareness, consideration, and brand preference
- Contribute to the evolution of brand strategy, positioning, and priorities as the market develops
Brand Stewardship & Consistency
- Act as a key brand steward for the UK, ensuring consistent application of brand guidelines, tone of voice, and visual identity across all channels
- Support the maintenance and evolution of UK brand guidelines in collaboration with Group teams
- Champion high-quality brand expression across marketing, digital, and communications touchpoints
Creative Development & Execution
- Lead the development of UK mass-media communications, including TV and radio, ensuring work is insight-led and aligned to brand and commercial objectives
- Manage creative agencies and partners, driving strong creative output and continuous improvement
- Lead and develop the UK design team (2 people), supporting capability growth and creative excellence
Consumer Insight & Brand Performance
- Identify UK-specific insight needs and commission qualitative and quantitative research to inform brand and creative development
- Track and interpret brand performance metrics, using insight to continuously improve strategy, messaging, and creative effectiveness
Media & Cross-Functional Collaboration
- Partner with the Marketing Director and media agency on media planning and optimisation
- Work closely with Digital, Performance, PR, and Communications teams to ensure aligned and consistent brand activation
- Collaborate cross-functionally to balance brand-building and lead-generation objectives
Growing Leadership & Influence
- Build strong relationships with UK and Group stakeholders, growing your influence as a senior brand voice
- Contribute to internal brand education and knowledge sharing
- Gradually take on broader brand ownership and leadership responsibilities as scope and capability evolve
What You’ll Bring
- Strong experience in brand marketing, with a solid grounding in consumer insight and readiness to step into a Head of Brand role
- Proven experience leading campaigns, managing agencies, and working with mass media
- A strong understanding of brand strategy, consumer insight, and media effectiveness
- Confidence working with senior stakeholders, with the ambition to grow strategic influence
- A hands-on, curious, and learning-oriented mindset
- Excellent communication and presentation skills
Diversity & Inclusion
Verisure is an equal opportunities employer. We recognize the richness that diversity brings and encourage applicants from all backgrounds to apply. Please reach out to us if you have any specific requirements throughout the recruitment process, we are happy to help.
Ready to join our team and make your dream job a reality? Apply today and we’ll get in touch!
Be you. Be more. Be Verisure.