Head of Brand Marketing – 12-15 Month FTC
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (55.0%).
Occupation Type
Marketing, sales and advertising directors
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£87,300
(£44.77 per hour)
Occupation rate applies
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Description
Job Title
Head of Brand Marketing – 12-15 Month FTC
Job Description
This is a 12 - 15 months Fixed Term Contract position.
So, who are we?
Hello, we're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.
We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.
We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
Your team
The UK is IG Group's biggest market by revenues, and IG is the biggest brand in the UK leveraged trading sector. This is a prominent role in the UK&I team and the wider business.
Reporting to the UK Marketing Director, you'll lead a talented team of Campaign, Product Marketing, Consumer Insights, and Partnerships & Events specialists, fostering a culture of strategic thinking, creative excellence and commercial focus. The role also encompasses managing a multi-million pound media spend, creative and media agency relationships.
Your role in the Team's Success
Head of Brand Marketing – 12-15 Month FTC
Job Description
This is a 12 - 15 months Fixed Term Contract position.
So, who are we?
Hello, we're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.
We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.
We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
Your team
The UK is IG Group's biggest market by revenues, and IG is the biggest brand in the UK leveraged trading sector. This is a prominent role in the UK&I team and the wider business.
Reporting to the UK Marketing Director, you'll lead a talented team of Campaign, Product Marketing, Consumer Insights, and Partnerships & Events specialists, fostering a culture of strategic thinking, creative excellence and commercial focus. The role also encompasses managing a multi-million pound media spend, creative and media agency relationships.
Your role in the Team's Success
We are seeking a strategic and commercially-minded Head of Brand Marketing to lead our UK brand execution, product marketing and campaign delivery for a 12-month fixed-term contract (maternity cover). The ideal candidate will be responsible for leading a high-performance team, executing our new brand strategy, and leading our campaign calendar to grow market share, enhance our reputation and drive revenue.
What You'll Do
Brand strategy & campaign leadership
What You'll Do
Brand strategy & campaign leadership
- Own the execution and activation of our brand strategy across all communication touchpoints, challenging conventions of the category and drive a culture of bravery and innovation
- Lead the development and delivery of integrated 360 brand and product campaigns that drive brand and business outcomes
- Own and manage the full UK & Ireland marketing calendar, ensuring coordinated campaign planning across all channels and teams
- Partner with external creative agencies and our internal Head of Creative to ensure campaigns authentically express our Brand Visual Identity and brand strategy through all creative work
- Lead the identification, development and management of brand partnerships, sponsorships and ambassador programmes that drive brand awareness and consideration
Media planning & budget management
- Plan, execute and optimise a multi-million pound media budget, delivering against business growth targets
- Own ATL media strategy and planning, working with media agencies to ensure efficient spend allocation and strong ROAS
- Present media strategies, campaign performance and recommendations to senior leadership with clarity and commercial acumen
- Use data and insights to continuously optimise campaign approach and media investment decisions
- Build and scale our product marketing capability to establish compelling positioning, messaging frameworks and go-to-market strategies for new products and features
- Work closely with Product teams, translating product capabilities into customer-centric propositions and launch plans
- Ensure product launches are insight-led, strategically sound and commercially effective
- Collaborate with leaders of our acquisition, organic growth, and customer engagement channels to drive integrated plans that support out commercial, customer and brand targets
Experience & Education
- Proven track record in a senior brand or marketing role with demonstrable experience bringing brand strategies to life through integrated campaign delivery
- Strong understanding of product positioning, messaging frameworks and go-to-market planning, working with Product team to launch new features and products
- Strong ATL media planning and buying experience, with expertise managing multi-million pound upper and mid-funnel budgets and optimising for efficiency and effectiveness
- Ability to translate consumer and market intelligence into actionable brand, product and campaign strategies
- Experience working with creative and media agencies to deliver award-worthy campaigns
- Exceptional communication and storytelling skills, with the ability to inspire creative excellence and influence stakeholders at all levels
- Strategic thinker with strong commercial acumen – you understand how brand investment drives business growth and can articulate the connection between brand health and commercial performance
- Insights-driven decision maker who balances data with creative intuition
- Collaborative leader who builds strong relationships across functions and drives integrated working, particularly with Product teams
- Strong people leader who develops high-performing teams through coaching, empowerment and clear accountability
- Organised and detail-oriented with the ability to manage complex marketing calendars and multiple stakeholder priorities
How We Work
We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
The Perks
We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and Inspire: Drives trust, alignment, and enthusiasm
- Think Big: Focus on the problems that most impact commercial outcomes
- Champion the client: Understand and prioritise client's needs
- Deliver at pace: Push for fast, sustainable growth
- Raise the bar: Take ownership, be accountable and share feedback
The Perks
Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.
Join us for this exciting journey. Apply now!
Number of openings
1
- Competitive salary
- Flexible Benefits Package on top of your salary (12%)
- Private medical cover options
- Life insurance
- 25 Days holiday, with 1 additional day off to celebrate your Birthday & 2 additional days off a year for voluntary work (28 in total)
- The option to buy and sell holidays
- Unlimited access to the LinkedIn Learning Platform
- Employee-led LGBTQ+, Women’s, Black and Parents & Carers networks with an annual budget for organising events & projects that foster an open, diverse and inclusive culture
- Enhanced carers leave offering
Join us for this exciting journey. Apply now!
Number of openings
1