Head of Demand and Performance
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Occupation Type
Secondary education teaching professionals
Occupation Code Skill LevelHigher Skilled
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Description
Remote Work: Hybrid
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.
Come make an impact every day at Zebra.
The Senior Performance Marketing Manager drives demand, pipeline acceleration, and revenue contribution across EMEA by translating business growth priorities into marketing programmes delivered through the Centre of Excellence (CoE) and regionally executed initiatives through the team and agency partners.
The role sits within the EMEA Demand Marketing team, which brings together Events and Performance Marketing, and leads the Performance Marketing team. Using data and audience insights, this role plans and executes integrated demand programmes that generate qualified pipeline and accelerate opportunity conversion across priority EMEA markets, partnering with the CoE on brand and top-of-funnel awareness initiatives.
This is a cross-functional role, working closely with Field, Channel, and Product Marketing teams, Sales, Business Units, and the CoE to ensure marketing programmes are customer-centric, data-driven, and aligned with EMEA business priorities, delivering high-quality execution with a strong emphasis on innovation, continuous optimisation, and measurable impact across EMEA markets.
Responsibilities:
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.
Come make an impact every day at Zebra.
The Senior Performance Marketing Manager drives demand, pipeline acceleration, and revenue contribution across EMEA by translating business growth priorities into marketing programmes delivered through the Centre of Excellence (CoE) and regionally executed initiatives through the team and agency partners.
The role sits within the EMEA Demand Marketing team, which brings together Events and Performance Marketing, and leads the Performance Marketing team. Using data and audience insights, this role plans and executes integrated demand programmes that generate qualified pipeline and accelerate opportunity conversion across priority EMEA markets, partnering with the CoE on brand and top-of-funnel awareness initiatives.
This is a cross-functional role, working closely with Field, Channel, and Product Marketing teams, Sales, Business Units, and the CoE to ensure marketing programmes are customer-centric, data-driven, and aligned with EMEA business priorities, delivering high-quality execution with a strong emphasis on innovation, continuous optimisation, and measurable impact across EMEA markets.
Responsibilities:
Strategic Planning & Leadership
- Lead sales-aligned marketing plans across priority countries and verticals by collaborating with regional and global teams to develop integrated marketing programmes, leveraging both online and offline touchpoints to drive pipeline acceleration, opportunity progression, and revenue performance across the full buyer journey.
- Spearhead the strategic marketing planning process at the regional level that aligns with overall business objectives (global & regional priorities considered).
- Own performance data, intent signals, and funnel insights to prioritise segments and recommend where investment should be focused, scaled, optimised, or stopped, in partnership with the Marketing Analytics team.
- Drive regional paid media strategy and budget allocation to maximise pipeline impact.
- Act as the regional advisor on performance marketing strategy, guiding teams on investment, scaling, and optimisation to maximise pipeline impact.
- Plan and execute targeted growth programmes focused on specific audience segments to accelerate pipeline and revenue outcomes.
- Lead orchestration and champion efforts within the mid-funnel and bottom-funnel to drive growth. Collaborate with the CoE on full-funnel alignment.
- Architect and maintain robust processes for lead flow, handoffs, and reporting, providing a clear end-to-end view of the EMEA funnel to drive significant regional impact.
- Drive content strategy by identifying requirements for key initiatives and developing supplemental, region-specific content to enhance EMEA storytelling, in close partnership with the Global team.
- Ensure consistent activation across marketing channels to maximise campaign performance and pipeline impact.
- Serve as the EMEA performance marketing lead, educating sales and marketing teams, aligning regional marketing programmes with business priorities, and representing EMEA needs to Global.
- Lead a group of performance marketers with clear objectives aligned with pipeline growth, opportunity progression, and revenue performance, while coaching the team to enhance expertise in demand generation, experimentation, and data-driven marketing practices.
- Bring external market perspectives and growth best practices to challenge thinking, raise expectations, and improve commercial impact.
- Bachelor’s degree or higher in Marketing, Business, or a related discipline.
- 8+ years of relevant experience, including experience managing or developing marketing teams within B2B technology or industrial technology environments with enterprise sales models.
- Strong analytical and strategic thinking, using data and audience insights to inform segmentation, prioritisation, and marketing investment decisions.
- Ability to translate data and insights into actionable strategies and communicate them clearly to influence senior stakeholders.
- Experience using marketing technology platforms and performance dashboards to measure and optimise marketing performance.
- Collaborative and proactive team player who builds alignment across global and regional teams and understands EMEA market dynamics and cultural nuances.
- 25 days of vacation
- Up to 32 hours paid time off per year to volunteer with a charity of your choice
- Reward & Recognition scheme - earn points to spend online
Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy .