Head of E-Commerce

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Job Description:

Key accountabilities and responsibilities:

E-commerce Strategy and Business Management:

• Develop mid- to long-term strategies, annual business plans, and budgets for the company’s e-commerce channels.
• Formulate growth strategies based on market dynamics, platform rules, and the competitive landscape, and ensure effective execution.
• Break down sales targets, monitor business performance, and ensure the achievement of revenue, profit, and market share goals.
  
  

Platform and Customer Management:

• Lead business cooperation and operational management across major e-commerce and pharmaceutical vertical platforms.
• Expand and maintain relationships with key platform customers, driving annual framework agreements, resource acquisition, and joint business plan execution.
• Manage major promotional campaigns, platform traffic resources, media investments, and sales performance during key commercial events.
  
  

Sales Operations and Data Management:

• Oversee product listing, pricing strategy, inventory coordination, promotional rhythm, and expense efficiency.
• Build and optimize sales analytics systems to track key metrics such as traffic, conversion rate, average order value, and repurchase rate.
• Continuously improve product mix, investment strategy, and operating efficiency based on data insights.
  
  

Cross-functional Collaboration:

• Work closely with Marketing, Medical, Legal, Compliance, Supply Chain, and Digital teams to drive key initiatives.

Coordinate critical processes including product launches, content review, promotional campaigns, and fulfillment support.

Strengthen collaboration between brand marketing and e-commerce conversion to improve consumer reach and sales performance.

Team Leadership and Organization Development:

• Build and lead the e-commerce sales and operations team, with clear roles, responsibilities, and performance objectives.
• Coach and develop team capabilities in platform operations, data analysis, customer management, and project execution.
• Foster a high-performing, collaborative, and results-driven team culture.
  
  

Compliance and Risk Control:

• Ensure e-commerce operations comply with pharmaceutical industry regulations, platform rules, and internal company compliance requirements.
• Identify and manage business risks related to pricing, promotional claims, campaign mechanisms, and customer cooperation.
• Promote a strong compliance mindset and effective risk management practices within the team.
  
  

Skills:

• Strong understanding of major e-commerce platform operations, digital marketing tactics, and data analytics methodologies.
• Strong capabilities in platform negotiation, customer management, business planning, and resource integration.
• Solid understanding of traffic operations, conversion optimization, promotional planning, and expense management.
• Strong results orientation and commercial acumen.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Strong problem-solving and execution capabilities.
• Able to thrive in a fast-paced business environment and travel when necessary
  
  

Locations:

Shanghai, ChinaBeijing, China

Worker Type:

Employee

Worker Sub-Type:

Regular

Time Type:

Full time