Head of Growth & Performance Marketing
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (43.0%).
Occupation Type
Marketing, sales and advertising directors
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£87,300
(£44.77 per hour)
Occupation rate applies
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Description
About Incard
Incard’s mission is to build the financial operating system for entrepreneurs.
We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.
Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
The Role
We’re looking for a Head of Growth & Performance Marketing to own Incard’s growth engine end-to-end.
This is a hands-on, execution-first leadership role at the intersection of performance marketing, analytics, product, and experimentation. You will be responsible for building repeatable, scalable acquisition channels and turning Incard into a category-defining product for digital businesses.
This is not a brand-only or agency-management role. It’s an operator role, with full ownership of growth outcomes.
Key Responsibilities
Growth Strategy & Performance Ownership
Incard’s mission is to build the financial operating system for entrepreneurs.
We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.
Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.
The Role
We’re looking for a Head of Growth & Performance Marketing to own Incard’s growth engine end-to-end.
This is a hands-on, execution-first leadership role at the intersection of performance marketing, analytics, product, and experimentation. You will be responsible for building repeatable, scalable acquisition channels and turning Incard into a category-defining product for digital businesses.
This is not a brand-only or agency-management role. It’s an operator role, with full ownership of growth outcomes.
Key Responsibilities
Growth Strategy & Performance Ownership
- Own Incard’s growth strategy across the full funnel: acquisition, activation, retention, and monetisation
- Build and scale repeatable growth loops with a strong focus on ROI and payback
- Own and scale Incard’s acquisition channels, including:
- Paid acquisition (Meta, Google, YouTube; TikTok where relevant)
- SEO & content-driven growth
- Partnerships, affiliates, and communities
- Founder-led and ecosystem-driven growth
- Prioritise scalable, defensible channels over short-term wins
- Decide where and when to invest paid spend based on clear performance signals
- Build a continuous experimentation framework across ads, funnels, offers, and landing pages
- Translate insights into high-performing creative angles and messaging
- Kill what doesn’t work quickly; double down on what scales
- Own growth analytics and performance tracking
- Define and monitor core KPIs, including:
- CAC, LTV, payback period
- Activation and cohort retention
- Feature adoption and conversion
- Build a clean, reliable attribution and tracking stack
- Work closely with Product, Design, and Brand to:
- Turn product features into acquisition and retention levers
- Align growth messaging with real product value
- You don’t design assets yourself, but you know what converts
- Start hands-on, then progressively build and lead a high-performing Growth team
- Collaborate closely with Product, Sales, Partnerships, and Leadership
- Set a high bar for execution, ownership, and velocity
What We’re Looking For
- 5–10+ years in Growth, Performance Marketing, or Acquisition roles
- Proven track record scaling growth at a high-growth startup or scale-up
- Strong experience in B2B SaaS, Fintech, or platform businesses
- Hands-on experience managing significant paid media budgets
- Experience scaling products from early traction to meaningful revenue
- Deep analytical and data-driven mindset
- Experience in fintech, payments, or financial infrastructure
- Familiarity with Shopify, Stripe, or e-commerce ecosystems
- Experience scaling across multiple European markets
- Background in category creation or early market positioning
- Fluent or professional-level French (strong plus, given our ecosystem and influencer partnerships)
This role can be based in London or Paris, with hybrid work.
We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.
Benefits:
- Competitive cash-based compensation
- Incard stock options
- 25 days of paid time off per year, plus bank holidays and your birthday off
- Global health insurance and unlimited paid sick leave