Head of Marketing (interim)

We are seeking a high-impact, commercially driven interim marketing leader to take full ownership of our marketing strategy and performance at a pivotal stage of growth. This role requires a proven operator who can quickly assess the current landscape, set clear direction, and deliver measurable improvements in acquisition, retention, and revenue.

You will lead a multi-disciplinary marketing function spanning Brand, Digital, and CRM. You will balance strategic clarity with hands-on execution, strengthening performance foundations, optimising investment across channels, and embedding a rigorous, data-led culture that accelerates growth.

This is a role for an experienced interim (minimum 2 years) who thrives in fast-paced environments and is motivated by driving tangible commercial impact within short timeframes.

Responsibilities

• Strategy & Alignment: Own and execute the marketing strategy that delivers acquisition, retention, and revenue targets aligned to business goals.
• Team Leadership: Lead a 10-person team across Brand, Digital, and CRM to ensure clear accountability and high-performance delivery.
• Performance & Budget: Manage the marketing budget and channel mix to maximise impact, improve CPA/CAC, and dynamically reallocate spend based on results.
• Data & Analytics: Lead robust performance tracking, forecasting, and insight frameworks to drive evidence-based decisions and continuous optimisation.
• Digital & CRO: Drive the website roadmap and partner with Product/UX to drive traffic growth, conversion improvement, and journey optimisation.
• Growth & Testing: Identify and scale new growth opportunities through disciplined test-and-learn frameworks.
• Executive Reporting: Provide clear, data-driven performance reporting and forward forecasts to the CEO and Board.

What We’re Looking For

• Experienced Interim Leader: Proven track record of stepping into senior marketing roles, quickly diagnosing issues, setting direction, and delivering impact within short timeframes. 2-3 years of interim experience is required.
• Leadership: Experience leading multi-disciplinary teams and communicating credibly with CEO and Execs.
• Proven Growth Leader: Demonstrable success driving measurable acquisition, retention, and marketing efficiency improvements. Experience using analytics and data insights to drive growth marketing decisions and optimise campaign performance.
• Digital Analytics Expertise: Advanced working knowledge of digital analytics tools (e.g. GA4), attribution models, and performance reporting frameworks.
• Commercial & Data-Driven: Strong grasp of unit economics (CAC/LTV), forecasting, and performance optimisation.
• Hands-On Operator: Combines strategic clarity with the ability to drive execution at pace and hold teams accountable.

Focus Areas

Support near-term trading and growth: Clear priorities, sharp offers, using data and insight to focus effort and speed up decision making.

Refine and execute Q2 and Q3 marketing plans: Align the team and collaborate with key stakeholders to achieve July and September campaign goals

Execute the revised value proposition and Explore Learning App GTM: Support the team to turn the proposition into clear messages and execute across all channels

Logistics

Location: Remote (UK based)

Job Type:

Salary: £70,000 - £80,000 pro rata (based on experience)

Starting date: Mid March

Proof of eligibility to work in the UK will be required. Unfortunately, we cannot offer any form of sponsorship.

We are committed to safeguarding and promoting the welfare of children and young people and expect all staff to share this commitment.

Safeguarding is paramount. Our safer recruitment processes are rigorous and designed to deter, identify and reject anyone who may pose a risk to children. Any offer is strictly conditional upon satisfactory references (taken directly from referees) and an Enhanced DBS check.

You must provide a full employment history with all gaps clearly explained and evidenced where required. Any omission, inconsistency or misleading information may result in your application being rejected, an offer withdrawn, or dismissal.

This role is exempt from the Rehabilitation of Offenders Act 1974 (and relevant Exceptions Orders). Relevant disclosures will be required in line with DBS and safer recruitment requirements.