Head of Paid Acquisition
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (26.0%).
Occupation Type
Human resource managers and directors
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£52,900
(£27.13 per hour)
Occupation rate applies
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Description
About The Company
About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About The Role
About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $300 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About The Role
This is not a “channel manager” role.
You will own Cleo’s global paid acquisition engine — deploying £6–10m per month across multiple products and markets — and ensuring every pound is allocated to maximise long-term contribution profit.
You will lead a high-performing team spanning US EWA, new product growth, creative strategy, funnel optimisation and budget tooling. Your job is to ensure we hit acquisition targets for existing products while scaling into new products and new geographies with capital efficiency and rigour.
You will operate at the intersection of, capital allocation, incrementality & measurement, multi-product LTV modelling, creative and channel execution and automation and tooling.
This is a highly analytical leadership role with direct commercial impact.
Key Responsibilities
You will own Cleo’s global paid acquisition engine — deploying £6–10m per month across multiple products and markets — and ensuring every pound is allocated to maximise long-term contribution profit.
You will lead a high-performing team spanning US EWA, new product growth, creative strategy, funnel optimisation and budget tooling. Your job is to ensure we hit acquisition targets for existing products while scaling into new products and new geographies with capital efficiency and rigour.
You will operate at the intersection of, capital allocation, incrementality & measurement, multi-product LTV modelling, creative and channel execution and automation and tooling.
This is a highly analytical leadership role with direct commercial impact.
Key Responsibilities
- Define the 12–24 month paid acquisition strategy across products and markets
- Identify the next structural growth opportunities (new channels, formats, platforms, buying models)
- Decide where to double down vs where to pull back
- Evolve our operating model from strong execution to fully systemised, automated capital deployment
- 8+ years in high-scale B2C performance marketing
- Experience managing multi-million monthly budgets
- Deep understanding of incrementality testing and geo experiments
- Hands-on experience with Marketing Mix Modelling
- Strong grasp of LTV modelling and contribution economics
- Experience operating across multiple products and markets
- Exceptional analytical capability
- SQL proficiency
- Exposure to automation and budget optimisation tooling
- Subscription + transactional monetisation models
- A competitive compensation package (base + equity with bi-annual reviews, aligned to our quarterly OKR planning cycles. The expected base salary for this role is around £96k- £120k p.a., depending on experience.
- Company-wide performance reviews every 6 months
- Generous pay increases for high-performing team members
- Equity top-ups for team members getting promoted
- 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
- 6% employer-matched pension in the UK
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there’s anything we can do to accommodate your specific situation, please let us know.
Download the Test Flight
App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice