Head of Product Marketing
UK Visa Sponsorship Analytics
Occupation Type
Marketing, sales and advertising directors
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£87,300
(£44.77 per hour)
Occupation rate applies
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Description
Department: Product
Employment Type: Full Time
Location: UK Remote
Description
🚢 Discover OneOcean:
OneOcean is a unified brand born from the integration of OneOcean and Ocean Technologies Group.
Owned by Lloyd’s Register, an organisation with more than 260 years of trust, integrity and leadership at sea, OneOcean combines the agility and ambition of a fast-moving innovator with the strength and stability of one of the world’s most trusted maritime institutions.
At the heart of OneOcean is a portfolio unlike any other in maritime. A comprehensive, integrated portfolio built on years of expertise, trusted by thousands of maritime professionals around the world.
🎯 Our Mission: Our mission is clear. In the race to zero emissions, our research, advisory and technical expertise and industry-firsts are supporting a safe, sustainable maritime energy transition. Today we are a leading provider of classification and compliance services to the marine and offshore industries, helping our clients design, construct and operate their assets to accepted levels of safety and environmental compliance.
🔍 Why Join OneOcean Crew?
Employment Type: Full Time
Location: UK Remote
Description
🚢 Discover OneOcean:
OneOcean is a unified brand born from the integration of OneOcean and Ocean Technologies Group.
Owned by Lloyd’s Register, an organisation with more than 260 years of trust, integrity and leadership at sea, OneOcean combines the agility and ambition of a fast-moving innovator with the strength and stability of one of the world’s most trusted maritime institutions.
At the heart of OneOcean is a portfolio unlike any other in maritime. A comprehensive, integrated portfolio built on years of expertise, trusted by thousands of maritime professionals around the world.
🎯 Our Mission: Our mission is clear. In the race to zero emissions, our research, advisory and technical expertise and industry-firsts are supporting a safe, sustainable maritime energy transition. Today we are a leading provider of classification and compliance services to the marine and offshore industries, helping our clients design, construct and operate their assets to accepted levels of safety and environmental compliance.
🔍 Why Join OneOcean Crew?
- Legacy & Innovation: We were created more than 260 years ago as the world’s first marine classification society to improve and set standards for the safety of ships.
The Head of Product Marketing is a senior, strategic leader responsible for defining and scaling Product Marketing as a core growth engine for OneOcean. This role owns the product marketing vision, operating model, and outcomes across a global product portfolio, while leading and developing a team of Product Marketing Managers.
As the connective tissue between Product, Marketing, Sales, and Customer Success, the Head of Product Marketing brings an outside-in, customer-led perspective to commercial strategy. They ensure OneOcean’s products are positioned clearly and compellingly in the market, that go-to-market execution is disciplined and insight-led, and that commercial teams are equipped to win.
This role is ideal for a commercially minded leader who combines strategic thinking with hands-on execution, thrives in complex global environments, and can inspire teams to deliver measurable impact across revenue, adoption, and customer value.
Key Responsibilities
Product Marketing Strategy & Leadership
- Define and own the global Product Marketing strategy aligned to OneOcean’s growth objectives and mission.
- Build, lead, and mentor a high-performing team of Product Marketing Managers, setting clear priorities, standards, and development paths.
- Establish scalable product marketing frameworks, processes, and best practices across segmentation, positioning, launches, and enablement.
- Define and communicate a unified view of Total Addressable Market (TAM), Serviceable Available Market (SAM), and market segmentation across the portfolio.
- Act as the senior product marketing voice with executive stakeholders, influencing decisions through clear narrative, insight, and commercial logic.
- Own the end-to-end GTM strategy for new products, major launches, and portfolio-level commercial initiatives.
- Ensure consistent, high-quality GTM planning and execution across the PMM team, including launch readiness, timelines, and success metrics.
- Partner with Product, Sales, Marketing, and Customer Success to deliver integrated GTM plans that drive adoption, pipeline, and revenue.
- Establish a strong, systematic voice-of-the-customer capability across Product Marketing.
- Ensure deep understanding of buyer needs, purchasing dynamics, and customer outcomes across segments and regions.
- Own the development and governance of personas, buying journeys, use cases, and customer narratives.
- Translate market and customer insight into clear recommendations that influence product strategy, roadmap prioritization, and investment decisions.
- Set the strategic direction for product messaging, positioning, and value propositions across the portfolio.
- Ensure OneOcean’s product narratives are differentiated, outcome-focused, and consistent across markets and channels.
- Partner closely with Brand, Performance Marketing, and Communications to activate messaging through campaigns, content, and digital experiences.
- Work closely with Sales and commercial leadership to shape revenue-driving strategies including segmentation, pricing, packaging, and adoption plays.
- Track and report on current market penetration and pipeline performance by market, region, and product.
- Report on and communicate the return on marketing investments and resource allocation across product retention, cross-sell, acquisition, recurring revenue targets, and campaign goals.
- Support strategic deals, key accounts, and executive-level customer engagements with tailored value narratives and competitive insight.
- Define success metrics for Product Marketing and track performance across launches, pipeline contribution, and market impact.
- Use data, insight, and feedback loops to continuously refine GTM and messaging strategies.
- Serve as a senior integrator across Product, Sales, Marketing, Customer Success, and Leadership.
- 10+ years of experience in Product Marketing, Go-To-Market, or Commercial Strategy roles within B2B SaaS or technology environments (maritime industry experience required).
- Proven experience leading and developing Product Marketing teams in a global, matrixed organization.
- Demonstrated success owning and scaling GTM strategies for complex product portfolios.
- Deep expertise in customer insight, segmentation, positioning, competitive analysis, and value proposition development.
- Strong commercial acumen with experience partnering closely with Sales and revenue leaders.
- Exceptional communication and storytelling skills, with the ability to simplify complex products into compelling value narratives.
- Private medical insurance
- Matching pension contribution up to 5%
- BUPA cash plan (to fund out of pocket medical costs) and Employee Assistance Programme (EAP)
- Life assurance
- We operate a remote working environment
- Enable internal mobility by posting all vacancies on our internal job board
- We offer a referral fee
- Provide a culture of continuous development and growth