Insight Analyst
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Job Title: Insight Analyst
Location: London
Employment Type: Full-time
Salary: Up to £40,000 depending on experience
Who we are:
72Point is a content creation agency which delivers top quality news stories, pictures, videos, and assets to the national news media and beyond.
We work with big names brands and agencies to help earn them coverage in the news pages online, in print, social and via broadcast, with interesting stories, case studies, research driven insight, exciting visuals and more.
Our client list includes a string of huge global brands, as well as some of the biggest names on PR Week’s Top 150.
We distribute to the biggest news publishers in the UK – from the Sun, Mirror and Daily Mail to the Times and Telegraph.
ABOUT THE ROLE
The Insight Analyst plays an important role in transforming data into meaningful insights that support informed decision-making across the organisation. This role is responsible for working closely with internal stakeholders to gather, analyse, and interpret data from a variety of sources, including media monitoring, social listening and CRM platforms. The Insight Analyst helps identify patterns, trends, and opportunities that enhance understanding of performance, audience behaviour, and market activity.
The role focuses on delivering accurate, clear, and actionable reporting, ensuring that complex information is synthesised into insights that are easily understood by both technical and non-technical audiences. The Insight Analyst contributes to continuous improvement by supporting analytical projects, maintaining data quality, and assisting teams in evaluating the effectiveness of campaigns, communications, and business initiatives.
MAIN DUTIES & RESPONSIBILITIES
o Partner with stakeholders across Creative, Sales, and other business functions to gather, clarify, and prioritise requirements
o A mixture of internal and external reporting
o Internal: keeping the company informed on the performance across multiple departments in terms of media mentions, share of voice, sales and media relations
o External: Input into pitching decks to win new business, looking at market data, media analytics and website traffic; summarising, drawing insight and identifying relevant findings for each report to help outreach or tracking
o Media monitoring and measurement – using a media platform, filtering, data downloads, drawing insights and familiarity with media metrics such as Reach, Views, Impressions, Sentiment, Key Messaging, Spokespeople, Call to Action, etc, and how best to use these in reporting
o Social Listening – searching for topics or brands, and able to analyse large datasets in order to summarise into meaningful insights that can help inform decisions or create opportunities
o Build strong working relationships within the Group, with external partners and third-party vendors to ensure smooth collaboration
o Proactively scope and build new reports to help drive the business
o Facilitate workshops, meetings, and interviews to elicit business needs and align expectations
THE SKILLS YOU NEED
Required
o Minimum of 3+ years’ experience in analytics in a commercial or digital environment, preferably in media or communications sector
o Proficiency with Microsoft Office, especially advanced Excel (e.g. pivot tables, VLOOKUP, macros)
o Ability to synthesise information from multiple sources, identify the key information and communicate it both in a written report and verbally (presenting)
o Strong presentation skills with the ability to convey complex ideas clearly to both technical and non-technical audiences
o Solid foundation in mathematics and/or statistics to support data-driven decision-making
o Media monitoring and measurement: experience searching, filtering, exporting/downloads, organising data and extracting insights from a media monitoring platform and strong working knowledge of common media metrics and how to use them appropriately in reporting: Reach, Views, Impressions, Sentiment, Key Messaging, Spokespeople, Calls to Action, etc
o Social listening: able to query topics/brands, handle large datasets, and summarise into meaningful, decision-ready insights
o Proven track record of analysing business processes and delivering actionable recommendations
o A positive approach to challenges
Desirable
o Experience in building Boolean Searches
o Strong technical experience with CRM systems, databases, and data visualisation tools (e.g., Power BI).
o Knowledge of SQL or other programming language
o A good understanding of the UK media landscape and the PR industry