Internal Communications Manager
UK Visa Sponsorship Analytics
Occupation Type
Public relations professionals
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£41,700
(£21.38 per hour)
Standard minimum applies
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
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Description
Location
Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham.
Why The Works?
🏆 10th Best Big Company to Work For 2024 - 'Best Companies'
We don’t just sell products.
We inspire reading, learning, creativity and play.
The Works. It literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.
This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.
Become a Internal Communications Manager
As our Internal Communications Manager, you’ll be the architect of our internal communications strategy - designing, planning and delivering clear, compelling and consistent communications that help colleagues understand our direction, why it matters, and their role in elevating The Works.
You will build a thoughtful, well-planned communications rhythm that strengthens connection, pride and engagement across our stores, DC and Support Centre teams. This includes leading the narrative behind our strategy, championing colleague storytelling, and ensuring our internal channels are purposeful, effective and noise-free.
This is a strategic, influential role that turns insight into action, values into stories, and business priorities into messages that truly land.
Your Mission
Internal Communications Strategy & Narrative
Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham.
Why The Works?
🏆 10th Best Big Company to Work For 2024 - 'Best Companies'
We don’t just sell products.
We inspire reading, learning, creativity and play.
The Works. It literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.
This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.
Become a Internal Communications Manager
As our Internal Communications Manager, you’ll be the architect of our internal communications strategy - designing, planning and delivering clear, compelling and consistent communications that help colleagues understand our direction, why it matters, and their role in elevating The Works.
You will build a thoughtful, well-planned communications rhythm that strengthens connection, pride and engagement across our stores, DC and Support Centre teams. This includes leading the narrative behind our strategy, championing colleague storytelling, and ensuring our internal channels are purposeful, effective and noise-free.
This is a strategic, influential role that turns insight into action, values into stories, and business priorities into messages that truly land.
Your Mission
Internal Communications Strategy & Narrative
- Lead the Internal Communications Strategy aligned to Elevating The Works, Time Well Spent and our values (Crafty, Caring, Can-Do).
- Translate business strategy into simple, engaging and relatable messages for all colleague groups.
- Create a strong, consistent tone of voice and ensure major strategic themes are reinforced through planned, high-impact communications.
- Own the internal channel framework to ensure the right message reaches the right people at the right time.
- Act as gatekeeper for MyWorks, Weekly Works and key business updates.
- Build and manage a forward-looking “content spine” so communication is intentional and not reactive.
- Continuously assess channel performance and make evidence-based improvements.
- Proactively source and share colleague-led stories that bring our culture and values to life across stores, DC and Support Centre.
- Rebuild and grow engagement on MyWorks and other internal social channels.
- Champion recognition, pride moments and authentic celebration across the business.
Listening, Feedback & ‘You Said, We Did’
- Lead communications for engagement surveys, forums and feedback channels.
- Turn insight into clear messages that show what we heard and what we’re doing next — including honest explanation of what we’re not doing and why.
- Work closely with People and leaders to ensure visible follow-through.
- Own internal comms for key charity and community partnerships, including:
- National Literacy Trust
- National Year of Reading
- Retail Trust
- Play It Forward
- Store-led local partnerships
- Develop an annual charity comms plan, making impact visible and involvement easy for colleagues.
- Lead internal communications planning for major business moments such as:
- Annual Strategy Launch
- Christmas cascades
- Key leadership updates
- Ensure events are widely understood, well-timed and supported with strong pre- and post-event materials.
- Equip managers with toolkits and conversation guides that help them cascade messages confidently.
- Coach leaders and stakeholders on how to communicate with clarity, purpose and authenticity.
- Track and report on performance using MyWorks engagement data, surveys and colleague insight.
- Use data to refine the content, tone, cadence and channel choices.
- Provide regular updates on what’s working - and what needs to improve.
Essential
- Significant experience in Internal Communications or colleague engagement.
- Ability to translate strategy into simple, engaging messages for diverse audiences.
- Strong storytelling and writing skills, with a sharp eye for tone and clarity.
- Confident influencing senior leaders and challenging constructively.
- Excellent organisation and planning discipline.
- Experience working with frontline / multi-site operational audiences.
- Retail, hospitality or multi-site business experience.
As a great leader with wonderful people skills, you'll create an environment that's more than just co-workers — it's a team.
- Align Goals with Values: Ensure that your team’s goals are clearly connected to the company’s values and purpose. This helps colleagues see the bigger picture and understand how their work contributes to the overall mission.
- Clear Communication: Ensure that your team understands the goals, expectations, and their roles. Regularly share updates, encourage open dialogue and have regular check-ins.
- Role Model: Lead by example. Demonstrate the behaviours and attitudes you expect from your team, such as punctuality, responsibility, and being a brand ambassador.
- Provide Feedback: Offer constructive feedback regularly. Recognise achievements and address areas for improvement in a supportive and continuous growth manner.
- Empower Your Team: Delegate tasks and trust your team to handle them. This builds confidence and promotes professional growth.
Our PERKS really are ‘The Works’
- 💪 25% Colleague Discount! - Plus, exclusive Double Discount days!
- 😎 MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more
- 🏡 Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay.
- 🚀 Holiday – 33 days including bank holidays.
- 💃 Holiday Purchase - Purchase an additional 5 days
- 🎓 Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
To inspire reading, learning, creativity and play 💛💙
Our Values
We are Crafty 🎨 | Smart with what we've got.
We are Caring 💛 | Heart in every action.
We are Can-do 🚀| Energy that gets it done.
We Listen. We Care
Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked! You’ll have opportunity to help give us that direction.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).
We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!
We don’t just sell products. We inspire reading, learning, creativity and play.
Because when people spend time doing what they love, it’s Time Well Spent.
And with the right passion - It All Starts With You.
And with the right passion - It All Starts With You.