International Marketing Campaign Manager, Catalogue Recordings, Fluent Italian

At BMG, we recognise the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

International Marketing Campaign Manager - Catalogue Recordings

Italian Repertoire, London

Your Mission at BMG

We’re looking for a hands-on, fluent Italian speaker to take ownership of marketing and communications for our Italian catalogue, while contributing to global campaigns for key international releases. This is a highly visible role where your regional expertise and fluency in Italian and English will directly shape how our music reaches audiences.

You’ll work closely with cross-functional teams to oversee campaigns, provide strategic input on international marketing initiatives, and support the SVP in identifying business development opportunities, particularly in emerging markets. This is a chance to combine operational execution with strategic influence, helping to strengthen collaboration across territories and teams.

What You’ll Be Doing

• Take full operational oversight for Italian catalogue releases, managing all stages from conception through to post-campaign reporting
• Leverage deep understanding of digital platforms, streaming trends, and online audience behaviour to inform and enhance campaign strategies
• Liaise closely with Italian and global repertoire/marketing teams to identify and prioritise new and existing releases for the roster, ensuring Italian catalogue is fully integrated into international strategy
• Build and maintain excellent relationships with Italian artists, managers, local teams, and external partners
• Act as primary international marketing lead for selected global priority releases, coordinating across territory teams and aligning activities, calendars, and messaging
• Prepare and deliver marketing plans, campaign KPIs, and budgets, ensuring all relevant internal and external stakeholders are briefed and engaged
• Oversee campaign assets, production timelines, and all necessary sign-offs in line with brand guidelines and legal requirements
• Collaborate daily with teams including Digital/Streaming, Insights, Distribution, PR/Promo, Creative, and local markets
• Work closely with the SVP of Global Catalogue Marketing to support research, market analysis, and preparation of business development proposals—particularly with a focus on growth in emerging territories
• Propose and support new approaches to workflow/process optimization, cross-border knowledge sharing, and integration of best practices
• Stay informed on global and local trends, activity in the catalogue and streaming space, and competitor activity. Share insights regularly with senior management and relevant teams
• Compile and present regular campaign results, P&L updates, and marketing analytics data for review meetings
• Represent the international/Italian catalogue function in cross-departmental meetings and company-wide forums

What You Bring

• Proven track record in music marketing, global repertoire, or campaign management
• Experience with international or cross-territory projects is preferred
• Full professional fluency in English and Italian (written and spoken)
• Established relationships within the Italian and global music industries
• Strong understanding of digital ecosystems, social media platforms, and streaming trends, with the ability to translate online insights into actionable marketing strategies
• Significant experience coordinating multi-territory or complex global marketing campaigns
• Commercially focused and highly organized, with strong data literacy
• Able to balance operational and creative demands effectively
• Proactive and collaborative team player; approachable and able to influence at all levels
• Flexible and adaptable to shifting priorities
• Experienced in fast-paced, high-volume environments

It’s a plus if you also have

• Exposure to, or interest in, business development and/or expanding into new/emerging global music markets
• Experience mentoring or training team members
• Familiarity with digital marketing, DSPs, and/or content creation tools (Photoshop, etc.)

Now, What’s in It for You?

• 25 days prorated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday
• Flexible working opportunities
• Subsidised gym membership
• Private Health Insurance
• Competitive pension scheme
• All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave
• Annual gig allowance
• Artist showcases
• Cycle to work scheme
• Season Ticket Loan
• Workplace Nursery Scheme
• Access to our Employee Assistance Programme
• Give As You Earn Scheme
• A fun and sociable office environment

Ready to shape the future of music?