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Description
Job Introduction
Lead Copywriter– Saga Holidays
Salary up to £40,000
FT- 35 hours per week
15-Month FTC
Hybrid- Folkestone (3 days a week in the office)
If you’re an experienced Copywriter passionate about travel, who takes pride in delivering consistently high-quality copy, this is a pivotal role within the business, where you’ll play a key part in delivering engaging marketing communications for both colleagues and customers. Reporting to the Copy & Content Manager, you’ll work closely with in-house creative and marketing teams, the wider travel business, and external agencies where needed.
Working as part of a small, established Copy Team, you’ll contribute to a diverse and exciting portfolio of travel products. This includes boutique ocean and river cruises, hotel stays, escorted tours, and special interest holidays, as well as the Titan touring range. Your work will span a wide variety of multi-channel marketing activity, from direct mail brochures and leaflets to press and digital advertising, website content, email campaigns, and paid social media.
We’re looking for a proactive, commercially minded Lead Copywriter who thrives in a fast-paced, evolving environment. You’ll be a natural self-starter who can lead with confidence and adapt quickly as priorities shift. You’ll enjoy the pace and variety that comes with changing demands, seeing it as an opportunity to problem solve, reprioritise and lead campaigns from start to finish. You’ll be passionate about engaging and inspiring our customers, by creating compelling copy that brings Saga’s travel products and destinations to life.
This role requires you to be working from our Folkestone office a minimum of 3 times a week. We have designated office space for colleagues in our Travel business, allowing us to collaborate and share success as a function.
Role Responsibility
Write clear, persuasive and original copy that reflects Saga’s tone of voice, adapting messaging for different customer audiences
Develop compelling ideas and content that bring our travel products to life, highlighting key selling points and points of difference
Research and create engaging content across multiple formats, including product copy, blogs and campaign assets
Collaborate closely with design, marketing, CRM and digital teams to develop strong creative concepts across print and digital channels
Manage multiple campaigns and projects simultaneously, ensuring delivery to brief, deadline and a high standard
Review, edit and proofread copy, incorporating feedback from stakeholders and maintaining brand consistency
Apply customer insight and market awareness to inform creative decisions and improve effectiveness
Support and guide other team members, stepping in as deputy to the Copy & Content Manager when required
Stay up to date with competitor activity and marketing trends, contributing ideas to keep communications fresh and effective
The Ideal Candidate
You will already have experience in the travel sector and in fast-paced environments, while being confident working across both print and digital channels. You’ll bring a proactive mindset, with a proven ability to lead campaigns from concept through to delivery, maintaining quality and consistency throughout.
Proven experience writing high-quality copy in an agency, publishing or in-house environment
Strong proofreading skills, with the ability to deliver accurate, detail-focused work across multiple channels
Excellent communication skills, with confidence to challenge and influence stakeholders in a constructive and professional way
Highly organised, with the ability to manage multiple projects under pressure and to tight deadlines
Comfortable working both independently and collaboratively within a cross-functional team
Commercially aware, with an understanding of how copy supports business and marketing objectives
A positive, solutions-focused mindset with a proactive approach to creative challenges
Confident using relevant software such as Microsoft Office, Adobe InCopy, Acrobat and InDesign
Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special
Package Description
At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE FOR THIS ROLE:
25 days holiday + bank holidays
Option to purchase additional leave - 5 extra days
Pension scheme matched up to 10%
Company performance related annual bonus - Up to 5%
Life assurance policy on joining us, 4 x salary
Wellbeing programme
Colleague discounts including family discounts on cruises, holidays and insurance
Range of reductions and offers from leading retailers, travel groups and entertainment companies
Enhanced maternity and paternity leave
Grandparents leave
Income protection
Access to Saga Academy, our bespoke learning platform
About The Company
Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We’re the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.
Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose.
We’re committed to making sure that colleagues can be their best, be themselves and make a difference – more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.
Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we’ve built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.
We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We’re also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and you’ll receive personal communication throughout your applicant journey when you apply to join Saga.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
Saga Group
Lead Copywriter– Saga Holidays | Saga plc. | Hunt UK Visa Sponsors