Lead Digital Engineer
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (38.0%).
Occupation Type
Telecoms and related network installers and repairers
Occupation Code Skill LevelMedium Skilled
Sponsorship Salary Threshold
£41,700
(£21.38 per hour)
Standard minimum applies
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Description
About the team: At Vintage Cash Cow, technology is how we scale impact. Every customer journey, from sending in pre-loved items to getting paid, is powered by the systems we design, the products we build, and the data we unlock.
Our Technology & Data team is at the heart of this transformation driving greenfield product development, experimenting with fresh ideas, and bringing innovative solutions to life. We’re building modern, scalable, and customer-focused platforms that set the standard for the re-commerce industry.
This is a team where curiosity meets craft: blending creativity, technical excellence, and a product mindset to deliver experiences that feel simple, rewarding, and future-proof.
About The Role
We're looking for a Lead Digital Engineer to own and evolve our digital customer experience—from the technology that powers it to the data that optimises it. This is a hybrid role that sits at the intersection of front-end engineering, growth engineering, and marketing technology, and it's pivotal to how we acquire, convert, and delight customers online.
Our current front end is built on Webflow, and need someone who can evaluate the landscape, define a technology roadmap, and lead the charge in building modern, high-performance digital experiences. But this isn't just about code—you'll also understand user tracking, analytics implementation, SEO, and conversion optimisation. You'll work together with our teams to ensure our digital presence is engineered for growth.
This role is part strategist, part hands-on engineer, part growth hacker. You'll run experiments, develop customer experiences, implement robust tracking, and potentially develop standalone applications. You'll make key architectural decisions, champion engineering excellence, and mentor developers to deliver their best work.
If you're energised by the idea of bridging the gap between engineering and marketing, love using data to drive decisions, and want to shape digital experiences from the ground up—you'll thrive here.
Our Technology & Data team is at the heart of this transformation driving greenfield product development, experimenting with fresh ideas, and bringing innovative solutions to life. We’re building modern, scalable, and customer-focused platforms that set the standard for the re-commerce industry.
This is a team where curiosity meets craft: blending creativity, technical excellence, and a product mindset to deliver experiences that feel simple, rewarding, and future-proof.
About The Role
We're looking for a Lead Digital Engineer to own and evolve our digital customer experience—from the technology that powers it to the data that optimises it. This is a hybrid role that sits at the intersection of front-end engineering, growth engineering, and marketing technology, and it's pivotal to how we acquire, convert, and delight customers online.
Our current front end is built on Webflow, and need someone who can evaluate the landscape, define a technology roadmap, and lead the charge in building modern, high-performance digital experiences. But this isn't just about code—you'll also understand user tracking, analytics implementation, SEO, and conversion optimisation. You'll work together with our teams to ensure our digital presence is engineered for growth.
This role is part strategist, part hands-on engineer, part growth hacker. You'll run experiments, develop customer experiences, implement robust tracking, and potentially develop standalone applications. You'll make key architectural decisions, champion engineering excellence, and mentor developers to deliver their best work.
If you're energised by the idea of bridging the gap between engineering and marketing, love using data to drive decisions, and want to shape digital experiences from the ground up—you'll thrive here.
This role may require you to work from the Leeds offices from time to time, travel to our European location and other international locations as we scale, and provide out-of-hours support when needed.
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Getting Started...
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Getting Started...
- Immerse yourself in our current digital ecosystem: Webflow setup, customer journeys, tracking implementation, and analytics.
- Audit our existing front-end technology, SEO foundations, and marketing technology stack—identify quick wins and strategic opportunities.
- Build relationships with engineering, marketing, data, and product teams to understand priorities and ways of working.
- Contribute to the research and lead the evaluation of front-end frameworks, tools, and approaches suited to our growth ambitions.
- Begin building team capability through structured mentoring, code reviews, and knowledge-sharing sessions.
- Define and implement our digital technology strategy—recommending modern frameworks, tooling, and architecture.
- Establish robust tracking and analytics infrastructure that powers data-driven decision making across the business.
- Develop rapid experiments and A/B tests to validate hypotheses and optimise conversion funnels.
- Partner with Marketing and Product on campaign experiences, and performance marketing requirements.
- Own technical SEO—improving site structure, Core Web Vitals, and search visibility.
- Build full customer-facing experiences and potentially standalone applications.
- Own digital delivery end-to-end: from concept and experimentation, through architecture and execution, to launch and optimisation.
- Champion a culture of experimentation, curiosity, and continuous learning.
- Develop and mentor developers at all levels, building a high-performing team with strong digital and growth engineering skills.
Key Goals & Objectives
- Evaluate and define our digital technology strategy, evolving beyond Webflow where appropriate.
- Deliver high-quality digital experiences using modern front-end frameworks, growth engineering practices, and robust analytics.
- Build digital infrastructure that supports performance marketing—optimised landing pages, conversion tracking, and campaign agility.
- Ensure comprehensive user tracking and analytics are embedded across all digital touchpoints, enabling data-driven decisions.
- Own and improve technical SEO, driving organic visibility and site performance.
- Champion a product and growth mindset, ensuring everything built solves real customer and business problems.
- Build a high-performing team by mentoring developers, sharing knowledge, and raising technical standards.
- Continuously improve development practices, leveraging modern tooling, testing frameworks, and automation.
Key Responsibilities
Front End & Engineering
- Evaluate our current Webflow-based front end and define a technology roadmap for the future.
- Lead the design, architecture, and delivery of modern front-end solutions using appropriate frameworks (e.g., React, Next.js, Vue, or similar).
- Strong foundation in HTML, CSS/SCSS, and responsive design principles.
- Experience with component libraries, design systems, and front-end architecture patterns.
- Establish and enforce coding standards, ensuring the team delivers clean, testable, maintainable code.
Integrations & API
- Work closely with backend engineers (.NET) to design and implement integrations with internal services and APIs.
- Own the front-end integration layer—consuming APIs, handling data flows, and ensuring robust error handling.
- Collaborate on integration requirements for third-party platforms (e.g., payment providers, CRM, marketing automation, analytics services).
- Ensure tracking and analytics implementations are correctly integrated with backend event pipelines where required.
- Design and run A/B tests and experiments to optimise conversion rates across the customer journey.
- Build and optimise landing pages, sign-up flows, and conversion funnels to support performance marketing.
- Implement experimentation infrastructure (e.g., feature flags, A/B testing platforms) to enable rapid iteration.
- Work with product and marketing to prioritise growth experiments based on potential impact and effort.
- Implement and maintain robust user tracking, event capture, and tag management (e.g., Google Tag Manager, Segment).
- Integrate analytics platforms (e.g., Google Analytics 4, Mixpanel, Amplitude) to capture meaningful user behaviour data.
- Work closely with data and marketing teams to define tracking requirements and ensure data quality.
- Ensure pixel implementation and conversion tracking for paid media channels (Google Ads, Meta, etc.).
- Own technical SEO: site structure, crawlability, schema markup, meta tags, and Core Web Vitals.
- Manage Cloudflare for performance/CDN.
- Ensure front-end architecture supports SEO best practices.
- Optimise page speed, Lighthouse scores, and overall web performance.
- Mentor and coach developers at all levels, fostering a learning culture.
- Contribute to code reviews, pair-programming, and technical discussions.
- Contribute to and develop team and personal development objectives.
- Advocate for best practices, new tools, and ways of working that improve productivity and quality.
- Keep abreast of emerging technologies and frameworks, evaluating their potential fit.
- Propose and lead experiments or spikes that can modernise our stack.
- Help shape development standards and processes to ensure we’re always improving.
- 7+ years' experience in front-end or full-stack development, with 2+ years in a lead or senior technical role.
- Deep expertise in modern JavaScript/TypeScript and front-end frameworks (React, Next.js, Vue, or similar), with strong HTML, CSS/SCSS foundations.
- Proven experience integrating with RESTful APIs, working with backend engineers, and connecting third-party platforms (e.g., payment providers, CRM, marketing tools).
- Hands-on experience with analytics and tag management (GA4, GTM, Segment, Mixpanel, or similar), including conversion tracking and pixel implementation.
- Solid understanding of A/B testing, experimentation platforms, and a data-driven approach to optimising conversion funnels.
- Strong grasp of technical SEO and web performance optimisation.
- Experience mentoring developers, leading technical discussions, and raising engineering standards across a team.
- Comfortable with Agile practices, Git, CI/CD pipelines, and cloud platforms (Azure preferred).
- Excellent communicator who can bridge technical and non-technical stakeholders across Tech, Marketing, Product, and Data.
- Bonus: experience with Webflow, headless CMS, server-side rendering (SSR/SSG), or a background in growth engineering.