Lead Marketing Measurement Manager

As a Lead Marketing Measurement Manager owning Paid Digital channel measurement, you’ll be part of our Measurement and Reporting team of Marketing Effectiveness specialists. As part of this role, you’ll be supporting the development of our measurement, reporting and attribution practices and helping to shape how we understand and report Paid Digital performance throughout the Group Customer and Communications function, communicating this insight to stakeholders and teams.

We are happy to consider flexible working approaches to help you perform at your best.

This is a 12 month Fixed Term Contract opportunity.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London, Swindon, Bournemouth or Northampton office.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

You’ll be working on the enhancement of Paid Digital measurement and reporting whilst continuously managing and monitoring regular reporting and liaising with our stakeholders to support on measurement for upcoming activities.

You will also ensure that our measurement methodologies are robust, fit for purpose and best in class, helping to provide concrete recommendations on gaps to improve them further.

Day-to-day activities will include weekly paid digital reporting alongside management of measurement and reporting risk, ensuring data best practices and risk mitigation through effective controls and governance. You’ll engage with stakeholders to understand the requirement, identify proposals and lead on end-to-end deliverables. Additionally, you’ll complete deep-dive analyses of customer analytics via profiling to help drive acquisition.

About you

You’ll bring a broad range of experience, which will include the following:

• Qualifications (or demonstrable experience) in a related field such as digital marketing or marketing analytics, including incremental testing
• Experience with marketing analytics tooling and data manipulation (Adobe Analytics/Celebrus/Campaign Manager/Excel)
• Deep understanding of marketing measurement, using emerging and best practice techniques to accurately measure and report on incremental value
• Experience creating and presenting complex reports, working comfortably within company processes and controls
• Strong communication skills that allow you to describe the details of your approaches through the aid of visualisations and data storytelling to a wide variety of stakeholders
• You’ll have a passion for creating innovative solutions, championing new ideas and continuous improvement
• Experience in forecasting results and consolidating with post-activity analysis to improve reporting accuracy
• Strong analytical skills and the ability to use data to provide actionable insights to drive performance

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 25 days holiday, pro rata
• Access to private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.