Manager - Digital Marketing (Catalogue Recordings)

At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.

We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

Your Mission

We are seeking a passionate Manager – Digital Marketing (Catalogue Recordings) to join our Audience Marketing department. In this role, you will be responsible for creating and managing innovative, globally scaled digital marketing campaigns, collaborating across multiple departments to drive digital activation, and expanding first-party data.

What You’ll Be Doing

Digital Direction & Strategy

• Define and execute digital strategies for your roster, ensuring unique, data-first, and artist-friendly plans for release success.
• Use short form video platforms to tell compelling stories via content seeding and UGC trends that drive streaming.
• Partner with the Marketing Operations and Insights & Analytics teams to deliver effective campaigns, with a positive MROI based on pre-determined KPIs.
• Drive campaigns across multiple genres by tailoring strategies to audience behaviours, platform priorities, and a deep understanding of each genre’s history, trends, and fan culture.

Collaboration

• Partner closely with product management and marketing teams to align creative vision and strategic execution across all campaign initiatives.
• Build and maintain strong relationships with artists and managers, providing expertise and resources in digital marketing best practices.
• Collaborate with both streaming and creative teams to provide essential data for driving playlisting and on-platform success, and to develop compelling assets that establish a clear brand identity across artist platforms.

Innovation

• Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.

Data Awareness and Growth

• Grow first-party data for projects on your roster and collaborate with Marketing Operations to activate it for revenue.
• Tailor strategies for diverse audience segments, including international fanbases.
• Report on digital campaign performance to key stakeholders and advise on adjustments to maximize success.

What You Bring

• Previous experience in a digital marketing or social media role, focusing on media or entertainment
• Thorough knowledge of all major and up-and-coming digital platforms
• Proven experience driving short-form UGC trends and other cultural moments
• Solid data understanding, with the ability to develop clear KPIs and track MROI performance
• A strong sense of artist storytelling and fanbase marketing
• Familiarity with Chartmetric, Co-Brand and Meta Business Suite
• High interest in AI, new tech, and innovation

What Would be A Plus

• Previous experience in a digital marketing or social media role at a record label, artist management company or music focused digital agency.

Now What's In It For You

• 25 days pro-rated annual leave, plus 3 days between Christmas & New Year and an extra day for your birthday!
• Flexible working opportunities.
• Subsidised gym membership.
• Private Health Insurance.
• Competitive pension scheme.
• All parents, regardless of gender or sexual orientation, will receive 6 months of fully paid parental leave.
• Annual gig allowance.
• Artist showcases.
• Cycle to work scheme.
• Season Ticket Loan
• Workplace Nursery Scheme
• Access to our Employee Assistance Programme.
• Give As You Earn Scheme.
• A fun and sociable office environment.

Excited about this opportunity? We'd love to hear in a cover letter what makes you a brilliant fit for our team!

Ready to shape the future of music?

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.

With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.

www.bmg.com