Marketing and Communications Manager
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Marketing and Communications Manager
£45-60k per annum
Cambridge or London
Permanent
Full-Time
We’re hiring!
The Marketing and Communications Specialist is a hands on role responsible for delivering high quality external communications, and owning the accuracy and value of customer data and managing and monitoring the marketing funnel of prospect individuals and companies. The role combines creative content production with analytical and technical capability, and actively embraces the use of AI to enhance branding, communications and marketing effectiveness.
The individual will also work closely with BD-focused Directors and leadership to support the development and promotion of key practice areas and industry specialisms. A strong interest in developing or enhancing an understanding of the legal sector, particularly in intellectual property and branding, is essential.
Key responsibilities
External Communications & Digital Presence
· Own and manage external communication channels including blogs, website content, and social media
· Plan, write, edit and publish high-quality written content aligned to brand positioning and business objectives
· Maintain and update website content using Craft CMS, ensuring accuracy, consistency and effective user journeys
· Manage email communications and campaign send-outs using tools such as Customer.io
· Ensure consistent brand voice and visual identity across all external communications - all in the Stobbs “voice” of practical, commercial, no waffle, no jargon
· Support the development and promotion of practice areas
· Monitor market activity, competitor positioning and wider industry trends
Industry-Specialised Events
Work with our Events Manager to:
· Support the planning, promotion and delivery of industry-focused events (e.g. conferences, webinars, roundtables and hosted events)
· Manage communications, content coordination and post-event follow-up
· Track and analyse event performance and outcomes
Customer Data Ownership & Analysis
· Own and maintain customer and prospect data across marketing and CRM systems
· Work closely with the Analyst to ensure customer data is accurate, up to date, enriched and segmented (current clients, prospects, and future targets)
· Support targeted marketing activity through effective data management and list hygiene
· Use Microsoft Excel and CRM reporting to analyse performance and support decision-making
AI-Enabled Marketing & Innovation
· Actively embrace and apply AI tools to enhance marketing and communications activity
· Use AI to support:
o Image creation and visual assets
o Branding and creative development
o Blog topic ideation and content planning
o Drafting and refining content
· Stay informed on emerging AI capabilities and identify practical opportunities for adoption
Essential skills and experience:
· Strong written communication skills with experience producing external facing marketing content
· Strong analytical capability, with confidence working with data and performance metrics
· Proven technical marketing skills, including experience with:
o CRM systems (e.g. HubSpot)
o Email platforms (e.g. Customer.io)
o Web publishing and CMS platforms (e.g. Craft CMS)
o Desktop publishing and design tools (Adobe Creative Suite, Canva or similar)
· Data analysis using Microsoft Excel
· Experience managing or supporting marketing events
· Strong stakeholder management - with our client-facing legal teams, partner organisations and client organisations too
· High attention to detail and strong organisational skills
· Strong proofreading and editing skills, with the ability to maintain accuracy
· Track record of developing or supporting industry specialisms
Desired skills, experience and attributes
• Experience in B2B or industry focused marketing
• Experience working within the legal sector or wider professional services
• Experience working closely with analysts or data specialists
• Familiarity with marketing automation and customer journey tools
• Experience experimenting with AI tools in a marketing or communications context
• Experience with PR and Communications agencies
• Positive, can-do attitude with a proactive approach to problem solving
• Flexible and adaptable, comfortable managing changing priorities
• Always looking to continuously improve and innovate, particularly with new tools and technologies
• Strong sense of ownership and accountability
• Willingness to fully engage with and advocate for the culture of the firm
• Able to work independently while collaborating effectively across teams
• Be interested about different markets, industries and client sectors
• Strong sense of ownership for quality and accuracy
Work at Stobbs:
Firm culture is important at Stobbs - friendly, social, approachable and where we look after each other. We regularly provide our own social and professional events. We manage the rights of some fantastic clients - obviously that means our advice has to be legally sound, but it's also about it being business savvy.
We have high standards but learn from our mistakes. We’re not internally competitive (well, except when it comes to sports and quizzes!). We're certainly not run with an iron fist; we want our people to bring their whole selves to work, wanting to perform well, learn from mistakes and to feel comfortable asking questions and learning, and helping us continue to improve and be the best we can be.
Our head office is north of Cambridge, with an office in central London. We are trying to strike a good balance of supporting people to work flexibly while delivering for our clients and making Stobbs an attractive place to work. Our current hybrid working policy is a minimum requirement of two days in the office, encouraging people in more if possible. We may expect you to be based in the office full-time during the first six-months. Those seeking a part-time role may also be considered.
The company
Stobbs is a niche intellectual property practice that recognises that to give the best advice on brands, you need to take a more strategic and holistic approach than pure trade mark expertise. To that end, we launched the concept of Intangible Asset Management.
We have a breadth of capability that goes far beyond the scope of any other IP firm and encompasses trade marks, designs and copyright, litigation, disputes, commercial contracts, brand intelligence, brand extension (licensing), systems, online brand enforcement, anti-counterfeiting and brand restructuring.
Formed in 2013 with 18 people, today we have over 200 professionals based in Cambridge, London, Dublin, Eindhoven, Munich and US.