Marketing & Brand Manager
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Marketing & Brand Manager
Wylde Jewellers
Full Time | 40 hours per week | On Site (Bath)
£36,000 – £38,000 depending on experience
Wylde Jewellers is an independent jewellery business with stores in Bath and Clifton, known for exceptional craftsmanship, bespoke jewellery design and a highly personal client experience.
We are looking for a Marketing & Brand Manager to take ownership of our marketing strategy and oversee the continued development of the Wylde brand across all channels.
This is a hands-on role combining strategic planning with creative delivery. The successful candidate will lead our annual marketing planning, oversee campaigns and events, manage our digital presence and guide the day-to-day output of our Creative Executive.
It is an exciting opportunity for a marketing professional who enjoys both big-picture thinking and practical execution, and who is comfortable working across digital, print, events and brand development.
The full Job Description and Person Specification are attached and we encourage interested candidates to review these thoroughly before applying.
The Role
The Marketing & Brand Manager will be responsible for planning and delivering Wylde’s marketing activity across the year, ensuring that our stores, website, events and communications consistently reflect our brand and attract new clients while strengthening relationships with existing customers.
Key areas of responsibility include:
Marketing Strategy
- Preparing and presenting the annual marketing plan
- Developing campaigns, seasonal initiatives and promotional activity
- Monitoring performance and adjusting activity to maximise results
Brand & In-Store Marketing
- Designing and delivering seasonal store marketing and visual updates
- Producing in-store marketing materials such as posters, lightboxes and window graphics
- Creating video content for in-store screens and marketing campaigns
Digital Marketing & Website
- Overseeing the ongoing development and performance of the website
- Implementing SEO strategy and content development
Photography & Content Creation
- Producing photography and video content for marketing and website use
- Photographing jewellery stock for website listings
- Capturing behind-the-scenes workshop content and event imagery
- Maintaining a structured image library of marketing assets
Social Media
- Working closely with the Creative Executive to plan and deliver engaging social media content
- Monitoring performance and producing monthly reporting
- Identifying opportunities to improve reach, engagement and visibility
Client Events & Partnerships
- Organising client events, launches and experiential marketing activities
- Managing Wylde’s presence at selected wedding fayres
- Building relationships with partners, venues and collaborators
PR & Media
- Developing relationships with local and wider media
- Preparing press releases, editorial features and advertising material
Annual Photoshoot
- Planning and directing Wylde’s annual marketing photoshoot, including creative direction, venue coordination and styling
Team Leadership
- Managing and supporting the Creative Executive
- Ensuring a strong pipeline of content across social media, newsletters and the website
About You
We are looking for someone who is both creative and highly organised, capable of managing multiple projects while maintaining exceptional attention to detail.
You will have experience in a marketing, brand or digital marketing role, with strong design and content creation skills.
Key skills include:
- Experience planning and delivering marketing campaigns
- Strong working knowledge of Adobe Creative Suite (InDesign, Photoshop, Lightroom)
- Photography (DSLR camera) and image editing experience
- Understanding of social media strategy and analytics
- Knowledge of SEO and website optimisation
- Excellent written communication and content creation skills
Experience in luxury retail, jewellery, fashion or design-led brands would be advantageous but is not essential.
Why Join Wylde Jewellers?
This role offers the opportunity to play a key part in shaping the marketing and brand presence of a respected independent jewellery business with a strong reputation for bespoke craftsmanship and client relationships.
You will work closely with the leadership team while having the autonomy to develop creative ideas and marketing initiatives that continue to grow the Wylde brand.
How to Apply
Please submit your CV and a covering letter to nick.wood@nicholaswylde.com explaining your interest in the role.
If invited to interview, you will be asked to prepare a presentation and provide evidence of the requirements listed above.
Candidates are encouraged to review the attached full Job Description and Person Specification for further information about the responsibilities and skills required.