Marketing & E-Commerce Director

CompanyTAG Heuer

LocationLondon, England, United Kingdom

Posted At3/19/2026

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (47.0%).

Occupation Type

Marketing, sales and advertising directors

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£87,300 (£44.77 per hour)

Occupation rate applies

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Description

TAG Heuer: the Swiss Avant-Garde watchmaker since 1860.

Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead. TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, confident people who are connected to the future.

At TAG Heuer and the LVMH Group you will work with dynamic leaders eager to share their knowledge and inspire you to succeed. Our ambition is to always surpass the ordinary and strive for excellence, inspired by creativity and innovation. This makes TAG Heuer and LVMH a place where you can learn, develop and explore your potential.

Marketing & E-Commerce Director TAG Heuer UK & Ireland (Central London based)

This is an exciting opportunity to join an iconic brand in the UK subsidiary reporting to the Managing Director of LVMH Watch & Jewellery UK. The successful candidate will drive local execution of all global marketing programs including sponsoring, events, digital e-commerce, media, PR, and Trade Marketing to amplify TAG Heuer brand awareness and desirability in the local market. Furthermore, you will contribute to the UK brand and business strategy aligned with global objectives. You are responsible for the leadership and development of 3 direct reports and 3 indirect reports, you will lead the Marketing team in delivering the brand plan, contributing to the significant success of the brand in the UK, one of the leading markets for the brand globally.

Job Responsibilities

Marketing

Deliver the global brand strategy for the UK market through the leverage of local initiatives
Deliver the annual business brand plan and annual budget, against global and local brand objectives
Direct, manage and monitor the support and efforts of the marketing, Events, PR, digital and trade marketing teams in the application of the annual marketing plan

Lead and drive the activation of sponsorship agreements, with 360 marketing plans including Goodwood FOS, Oracle Red Bull Racing, F1, Porsche, and Friends of the Brand

Implement and manage annual media strategy with support of media agencies

Deliver PR strategy, ensuring strong implementation and management of external PR agency

Deliver trade and retail marketing strategy with support of trade marketing and sales teams

Lead the engagement of retail partners for annual marketing collaboration and co-op marketing plans

Ensure perfect representation of brand within all promotional/retailer materials

Monitor competitor activities (media, POS, training, incentives)

Continually monitor performance and effectiveness of the brand in terms of sales, advertising, PR, digital and trade marketing activities and attend and contribute to monthly brand meetings

Ensure perfect implementation of the brand philosophy and position in the UK

Manage, motivate and support performance and training of marketing team and effectively carry out half yearly appraisals

Cross functional lead with HQ marketing / DCX / CRM and Retail team

Responsible for the annual marketing budget

E-Commerce

Grow and positively portray the image of TAG Heuer through the website in the UK.
Implement the digital marketing strategy, delivering an integrated annual plan in conjunction with the global strategy.
Be a key component in developing the effective planning and execution of the ecommerce strategy, working cross functionally with internal teams to ensure optimal product fulfilment and the quality and timely publishing of all web content for the UK market.
Oversee all e-marketing content and the exploration & optimisation of digital sales channels
Oversee and lead digital / e-commerce projects
Analyse all digital campaigns to constantly optimise and improve ROI

Responsible for the attainment of financial targets for the digital / e-commerce platforms

Implement CRM strategy and deliver with support of digital marketing team

Profile

Key Skills: Excellent presentation, communication and interpersonal relationship building skills Able to work flexibly, to handle change and to manage and motivate the Marketing and digital teams Hands on/operationally driven, whilst also able to function at highly strategic levels Solid experience with online marketing tools and web-based technologies Able to accurately produce and analyse reports and documentation Advanced knowledge of and ability to use various computer systems Self motivated, able to effectively prioritise and plan workload to strict deadlines Commercial awareness and strategic vision with a customer focus Effective leaderships skills, managing team with vision and purpose Professional Experience: At least 4 years of experience in a leadership role, preferably within luxury goods industry 360 marketing experience across media, events, sponsorship, PR, digital and retail marketing Experience in building marketing strategy at country level whilst aligning with global marketing strategy Skilled at planning, organising, prioritizing and executing simultaneous projects and activities Team management, motivation and development