Marketing Executive
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Senior Performance Marketing Executive: Paid Search
Hybrid in London
Small businesses move fast. Opportunities often don’t wait, and cash flow pressures can appear overnight. To keep going, and growing, SMEs need finance that’s as flexible and responsive as they are.
That's why we built iwoca. Our smart technology, data science and five-star customer service ensures business owners can act with the speed, confidence and control they need, exactly when it's needed.
We’ve already cleared the way for 100,000 businesses with more than £4 billion in funding. Our passionate team is driven to help even more SMEs succeed, through access to better finance and other services that make running a business easier. Our ultimate mission is to support one million SMEs in their defining moments, creating lasting impact for the communities and economies they drive.
The team
The Performance Marketing team sits within the wider Direct Acquisition team, which also includes sales and brand. We are responsible for supporting the top of funnel growth of our core lending business across a number of offline and online channels from Mail to Search and Social.
The role
We’re looking to hire a Senior Paid Search Executive with experience within Google Ads to support the overall management, optimisation and scaling of our Paid Search channel. You’ll help with both the day-to-day running of our Google campaigns, lead our growth strategy on Bing and help drive forward our expansion into new search opportunities with the likes of ChatGPT Ads, and additional Google properties such as Display and Video
This role could also suit someone currently working in a paid search or performance marketing agency who wants their first move inhouse and the chance to see the direct commercial impact of their work.
We envision the role breaking down into the following 3x areas:
Campaign setup, management & hygiene
- Build a plan for driving sustainable growth through Bing Paid Search and contribute proposals for new channel tests such as ChatGPT Ads, YouTube and Google Demand Generation
- Launch, optimise and scale campaigns across Google Search, Performance Max, Youtube and Demand Gen.
- Ensure excellent account hygiene e.g. excluding irrelevant search terms & placements, addressing low ad relevance/quality score keywords, spotting opportunities for further account consolidation where keywords have low volume, improving ad extensions
Testing insights
- Support the creation, monitoring and analysis of landing page experiments, using Webflow to assist with on-site page changes
- Analyse performance data to deliver actionable insights and support ideas for testing and optimisation based on clear hypotheses e.g. landing page engagement metrics, keyword themes with lower conversion rate, under performing creative assets
- Support the channel lead in developing compelling text, image and video ads that reflects our brand tone and support channel objectives. Regularly share performance feedback
Monitoring & Reporting
- Monitor performance on a granular level across keywords, landing pages, search terms, creative assets etc.
- Report on channel performance to stakeholders on a regular basis using both in-platform and internal data
- Set up dashboards for efficient test monitoring
- Collaborate with Acquitech to ensure data accuracy in Looker
Requirements
- Essential:A minimum of 2-3 years hands-on experience with Google Ads
- A strong understanding of the channel dynamics and metrics within Paid Search
Preferred
- Experience working with six-figure monthly budgets
- Some experience working within Bing Ads
- Experience in fintech or similar industry
The salary
We expect to pay from £35,000 - £45,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary review.
The culture
At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.
The offices
We put a lot of effort into making iwoca a great
- place to work:Offices in London, Leeds, Frankfurt, and Berlin with plenty of drinks and snacks
The benefits
- Flexible working
- Medical insurance from Vitality, including discounted gym membership
- A private GP service (separate from Vitality) for you, your partner, and your dependents
- 25 days’ holiday, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave
- A one-month, fully paid sabbatical after four years
- Instant access to external counselling and therapy sessions for team members that need emotional or mental health support
- 3% pension contributions on total earnings
- An employee equity incentive scheme
And to make sure we all keep learning we offer:
- A learning and development budget for everyone
- Company-wide talks with internal and external speakers
- Access to learning platforms like Treehouse.