Marketing Executive

OUTCO is an outdoor estate maintenance company that specialises in protecting, maintaining, and improving commercial property infrastructures across the UK. We offer a comprehensive range of services, including winter maintenance, grounds maintenance, and asset maintenance (reactive works). Our unique end-to-end estate compliance solution is powered by smart technology, ensuring efficiency and effectiveness in our operations.

OUTCO outstanding career development opportunities are for people who: Share the "can do" philosophy of the business; have the determination to be the best in their market and; have the drive to contribute in a fast-paced, rapid growth environment.

Job Purpose

We are seeking an experienced and detail-oriented Marketing Executive with PPC and SEO skills to join the OUTCO team. You’ll be responsible for executing and tracking marketing campaigns, manage paid advertising channels and initiate SEO optimisation updates to the OUTCO Group’s various business units. Collaborating with internal teams and external agencies, you will assist the Head of Marketing to align strategies with business objectives.

Additional responsibilities include data management and reporting as well as leveraging your skills to enhance our outreach and engagement. If you thrive in a dynamic environment and value impactful marketing, we want you!

Key Responsibilities

• Execute and track marketing activities against the plan for multiple business units within the OUTCO Group
• Manage the development and execution of marketing campaigns across various paid advertising channels including Google Ads and LinkedIn
• Drive the implementation of search engine optimisation and promotion of OUTCO Group business units on relevant online search engines and across emerging AI search
• Work in alignment with the OUTCO Group’s brand identities, ensuring a strong and consistent message across all channels and materials
• Produce and promote marketing materials such as blogs, newsletters, website copy, social media posts and advertising collateral across OUTCO’s various business units
• Conduct market research to identify trends, competitor activity, and customer preferences to inform marketing strategies
• Collaborate with cross-functional teams to ensure marketing efforts align with business objectives

Experience & Qualifications

• Educated to degree level
• 3+ years relevant experience in a related marketing role
• Dynamics 365 Customer Insights or HubSpot experience preferred
• Paid media/PPC account management experience
• Search Engine Optimisation (SEO) experience
• Writing, editing and publishing optimised marketing content via CMS (eg WordPress)

Skills

• A collaborative team player with strong interpersonal and communication skills
• Highly organised, with strong time management and prioritisation abilities
• Strong analytical and problem-solving skills with a keen attention to detail
• A proactive self-starter who shows initiative and can work independently
• Adaptable and resilient, with the flexibility to thrive in rapidly changing environments
• The ability to translate technical insights into clear recommendations

Company Benefits

• 25 days annual leave (pro rata based on joining date), in addition to bank and public holidays
• Hybrid working
• Career development and training opportunities
• Salary Sacrifice Company Pension Scheme
• Salary Sacrifice Car Scheme 
• Company Employee Assistance Programme
• GP24 – access to 24/7 GP appointments and advice
• Death in Service benefit
• OUTCO Inspire via Reward Gateway for discounted shopping