Marketing Lead, EMEA

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for an energetic, results-oriented, and data-driven Marketing Lead, EMEA to drive qualified pipeline growth across our EMEA region. You’ll lead regional demand generation programs that fuel awareness, engagement, and revenue, working hand-in-hand with Sales & Sales Development leadership, Partners, RevOps, Enablement, Brand, Field, and PMM teams.

Your superpower is taking global demand strategy and localizing it for the EMEA market—spearheading regional programs, optimizing the funnel, and ensuring alignment between marketing and sales to deliver measurable business impact. This role is both strategic and hands-on: you’ll think big about the long-term regional growth plan while rolling up your sleeves to execute high-performing, data-informed programs.

About The Role

• Location: London, UK (Hybrid)
• Full-time
• Permanent
• Our cash compensation amount for this role depends on the cost of labor of the geographic area and career levels at Webflow and will be narrowed during the interview process based on a number of factors, including the candidate’s market location, job related experience, knowledge, qualifications, and skills. Please visit our Careers page for more information on which locations are included in each of our geographic pay zones.
• Reporting to the Director, Demand Generation
  
  

As a Marketing Lead, EMEA, you’ll …

• Own the EMEA Demand Strategy: Build and execute the regional demand generation strategy aligned with Webflow’s global GTM goals, focusing on driving high-quality leads, pipeline, and revenue through a combination of inbound, outbound, and field programming
• Run End-to-End Programs: Develop integrated campaigns across paid media, events, content syndication, email, and ABM channels to reach target audiences and accelerate the funnel
• Partner Cross-Functionally: Collaborate closely with EMEA Sales Leadership, Sales Development, Enablement, RevOps, and Global Marketing to ensure alignment on goals, metrics, and execution

Stay on the bleeding edge of Demand, Digital, and AI innovation: scanning the horizon for new tactics, platforms, and tools that can give Webflow a competitive advantage

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

Requirements

About you:

• BA/BS degree or equivalent experience
• Bring 7+ years of B2B demand generation experience, ideally in SaaS or technology sectors, with proven success in EMEA markets and complex sales cycles
  
  

You’ll thrive as the Marketing Lead, EMEA if you:

• Are data-driven and analytical, skilled at using CRM, marketing automation, and analytics tools (e.g., Salesforce, Marketo, Tableau, or equivalent)
• Understand B2B funnel metrics (MQL → SAO → SQO) and attribution modeling to inform decision-making
• Are actively running AI experiments and developing a fluency in AI-fueled workflows
• Excel at cross-functional collaboration and communication, working seamlessly with sales, partnerships, marketing, and operations teams

Benefits & Wellness

• Equity ownership (RSUs) in a growing, privately-owned company
• Employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (full-time employees working 30+ hours per week), accidental & income protection
• Access to mental wellness and professional coaching, & therapy
• Monthly stipends to support health and wellness, smart work, and professional growth
• Internal learning & development programs
  
  

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Stay connected

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Please Note

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.