Marketing Lead - Realfi

CompanyInput Output Group

LocationUnited Kingdom

Posted At1/23/2026

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (55.0%).

Occupation Type

Advertising and marketing associate professionals

Occupation Code Skill LevelMedium Skilled

Sponsorship Salary Threshold

£41,700 (£21.38 per hour)

Standard minimum applies

Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.

Disclaimer: Hunt UK Visa Sponsors aggregates job listings from publicly available sources, such as search engines, to assist with your job hunting. We do not claim affiliation with Input Output Group. For the most up-to-date job details, please visit the official website by clicking "Apply Now."

Description

Who are we?

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

About RealFi:

RealFi is building the next generation of stablecoin infrastructure — a productive, yield-bearing stablecoin (USDr) backed by diversified, institutional-grade private credit.

While first launching on Cardano, RealFi is designed as a cross-chain yield layer, expanding to EVM ecosystems and later Solana

, integrating directly with leading DeFi protocols, exchanges, and liquidity venues.

Our mission is to transform stablecoins from idle digital dollars into productive economic infrastructure — safely, transparently, and at scale.

Job Purpose

The Marketing Lead is responsible for defining, owning, and scaling RealFi's market narrative, positioning, and credibility from pre-launch through long-term growth. This role serves as the strategic steward of the company's external perception, ensuring RealFi is understood, trusted, and valued across all key stakeholders.

This is a senior marketing position focused on building durable trust, defining category leadership, strengthening capital market confidence, and establishing long-term brand equity. It is not a tactical growth or community-only role, but a mandate to shape how RealFi is positioned within the broader DeFi and financial ecosystem.

The Marketing Lead will drive how RealFi is perceived by DeFi power users, institutional investors, exchanges and ecosystem partners, as well as regulators, analysts, and the wider market, ensuring clarity, credibility, and consistency at every stage of the company's evolution.

Requirements

Key Responsibilities

Narrative, Positioning & Category Definition

Define and own the core protocol narrative, including positioning around productive stablecoins, private credit, and yield infrastructure
Translate complex concepts-risk layers, yield mechanics, and credit structures-into clear, accurate, and compelling messaging
Ensure narrative consistency across investor materials, website, product UX, and public communications

Launch & Growth Marketing

Lead marketing strategy and execution for major launches and expansions, including new chains, ecosystems, and integrations
Design launch plans that prioritise credibility, long-term capital formation, and sustainable usage over speculative activity
Partner closely with product, GTM, and capital markets teams to align messaging with real functionality and economic design

Content & Thought Leadership

Establish the protocol as a thought leader in productive stablecoins, tokenized private credit, and institutional DeFi
Own content strategy across long-form research, explainers, blogs, whitepapers, reports, and executive communications

Ensure all content reflects authority, precision, and signal-not noise

Ecosystem & Partner Marketing

Develop co-marketing strategies with protocols, exchanges, wallets, and infrastructure partners
Support GTM initiatives with co-launch campaigns and clear articulation of partner value propositions
Shape incentive narratives that are economically sound and usage-driven, avoiding shallow engagement mechanics

Brand, Trust & Reputation Management

Build and protect the brand as institutional-grade, risk-aware, transparent, and long-term oriented
Own crisis, risk, and corrective communications when required
Ensure marketing never over-promises on yield, timelines, or risk exposure

Marketing Systems & Standards

Define and maintain standards for messaging, tone of voice, and visual identity
Work selectively with agencies while keeping strategic ownership in-house
Influence future marketing capability build-out through scalable frameworks and practices

Key Competencies

Clear, persuasive communication
Critical thinking and judgment in ambiguous environments
High ownership and accountability
Collaboration without authority across senior stakeholders
Strategic narrative development
Stakeholder influence across product, GTM, and capital markets
Prioritisation of long-term value over short-term metrics
Risk-aware decision-making
Marketing complex financial and technical products
Deep understanding of DeFi narratives and ecosystem dynamics
Translating protocol mechanics into credible market positioning
Long-form content development and editorial judgment

Specialist Skills

Marketing of tokenized RWAs, private credit, or yield-generating financial infrastructure
Supporting exchange listings and institutional product launches
Ecosystem-specific GTM experience (EVM, Cardano, Solana)
Executive-level messaging and thought leadership support

Management

As Leaders it is our responsibility to motivate, develop and progress our fellow team members. As a Leader there is a need to communicate openly with all members of your team, address any issues head on and not shy away from difficult conversations.

Empowering your team to provide the best results by organising clear processes and coordinating team efforts should be your top priority.

Please read our Management at IO Global document for more information on your duties and responsibilities as a leader at IOG

Education / Experience

Bachelor's degree in Marketing, Communications, Economics, Finance, or related field/topic
Advanced degree or professional training (preferred but not required)
Equivalent practical experience considered
Tally 8-10+ years of experience in marketing within crypto, fintech, capital markets, or financial infrastructure
Proven experience marketing DeFi protocols, stablecoins, yield products, or financial platforms
Strong understanding of EVM ecosystems and how narratives propagate in DeFi
Demonstrated ability to market complex financial products with discipline and credibility
Experience supporting major launches, integrations, or exchange listings
Excellent written and verbal communication skills, particularly long-form and strategic content
Exposure to institutional crypto, RWAs, or private credit products (strong plus)

Benefits

Flexible schedule
Remote work
Laptop reimbursement
New starter package to buy hardware essentials (headphones, monitor, etc)
Learning & Development opportunities