Marketing Manager
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Better Placed are delighted to be partnered with Blackburn Rovers FC on their latest and incredibly exciting Marketing appointment.
As part of their continued growth strategy, they are looking to add a dynamic and creative Marketing Manager to their high performing and successful Marketing team at Ewood Park.
This is a unique chance to join a club with such proud heritage and a passionate, loyal fanbase, where marketing plays a central role in driving both fan engagement and commercial success.
Fan engagement sits at the core of everything the club does. This role offers the opportunity to shape how the club connects with it’s supporters, locally and globally, creating memorable experiences that build loyalty, strengthen the brand, and drive revenue across key areas including ticketing, retail, hospitality, memberships, and commercial partnerships.
You’ll be joining a talented and collaborative Marketing function spanning Digital, Creative, and Content, with the opportunity to lead and develop a team while influencing the club’s wider marketing direction.
Why join Blackburn Rovers?
- Be part of a historic football club with a clear ambition for growth
- Work in a role with real impact, directly influencing fan experience and commercial success
- Join a talented, collaborative, and forward-thinking marketing team
- Opportunity to lead, shape strategy, and bring new ideas to life
- A fast-paced, exciting environment at the heart of professional sport
Key areas of responsibility include:
Fan Engagement
- Develop and implement strategies to increase fan interaction, loyalty, and advocacy through digital channels, including contests, giveaways, and interactive content
Campaign Strategy & Execution
- Develop and execute engaging integrated marketing campaigns for the club’s commercial products, across a variety of channels (social media, paid media, email marketing, content marketing, etc.) that speak to a variety of identified audiences
CRM, Audience Segmentation & Personalisation
- Work with the clubs CRM provider to develop their fan understanding and profiling abilities.
- Develop campaigns that build the database of engaged audiences and utilise data-driven insights to segment target audiences and personalise campaigns for different fan demographics, ensuring content resonates with both local and global fanbases
Data Analysis & Reporting
- Analyse campaign performance through key metrics, providing regular reports and actionable insights to optimise future initiatives and demonstrate ROI
Budget Management
- Manage campaign budgets efficiently, ensuring that resources are allocated effectively to achieve the desired outcomes without exceeding financial limits
People Management
- The club have an outstanding Marketing team of channel leads across Digital, Creative and Content. This is a People Management role, so previously people management is ideal.
Experience and Skills myself and the Club are looking for:
- 5+ years’ experience in digital marketing, with a focus on campaign management, ideally within the sports industry
- In-depth understanding of football, fan culture and the football ecosystem
- Knowledge and experience of ticketing sales systems
- Familiarity with CRM systems, email marketing platforms and digital marketing tools such as Google Analytics
- Experience working within and managing teams
- Strong communication skills, with the ability to craft compelling copy for both internal and external comms
- Strong project management skills with the ability to manage multiple campaigns simultaneously
- An innovative, proactive and driven mindset
This role is ideal for someone who understands the nuances of fan engagement or membership businesses, it’s critical for success at application stage to demonstrate this experience and alignment to the way Football Clubs work.
Please allow time for applications to be reviewed.
Due to the high volume of interest, individual feedback may not always be possible, but every application will be carefully considered.
All direct approaches to the club will be redirected to Better Placed for review and not by them directly. Only applications sent by Better Placed Recruitment will be reviewed by the hiring manager.