Marketing Manager
UK Visa Sponsorship Analytics
Occupation Type
Marketing and commercial managers
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£50,100
(£25.69 per hour)
Occupation rate applies
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Description
We are looking for a commercially driven, culturally fluent, and highly creative Marketing Manager to lead the next phase of growth at House of Sunny.
This role requires someone who is both creatively instinctive and commercially sharp. Someone who understands how Gen Z and Millennials consume culture, fashion, and content, but who also lives in the numbers.
Job Title: Marketing Manager
Reports to: Managing Director and Creative Director
Department: Marketing
Location: East London / Hybrid
Employment Type: Full Time
Job Summary: This is a pivotal leadership role within a small but ambitious fashion brand. With our Head of Marketing, E-commerce & Merchandising moving on and a newly appointed E-commerce Manager joining the team, we are restructuring to create clearer ownership across marketing and trading.
The Marketing Manager will own brand marketing strategy end-to-end from campaign ideation through to performance analysis ensuring our storytelling connects emotionally with our audience while delivering measurable sales growth.
You will lead our Social Media Marketing Executive, manage budgets, oversee paid performance channels, build community, and work in close partnership with the E-commerce Manager to drive conversion, retention, and revenue.
Key Responsibilities
This role requires someone who is both creatively instinctive and commercially sharp. Someone who understands how Gen Z and Millennials consume culture, fashion, and content, but who also lives in the numbers.
Job Title: Marketing Manager
Reports to: Managing Director and Creative Director
Department: Marketing
Location: East London / Hybrid
Employment Type: Full Time
Job Summary: This is a pivotal leadership role within a small but ambitious fashion brand. With our Head of Marketing, E-commerce & Merchandising moving on and a newly appointed E-commerce Manager joining the team, we are restructuring to create clearer ownership across marketing and trading.
The Marketing Manager will own brand marketing strategy end-to-end from campaign ideation through to performance analysis ensuring our storytelling connects emotionally with our audience while delivering measurable sales growth.
You will lead our Social Media Marketing Executive, manage budgets, oversee paid performance channels, build community, and work in close partnership with the E-commerce Manager to drive conversion, retention, and revenue.
Key Responsibilities
- Marketing Strategy & Leadership
- Develop and own the annual and quarterly marketing strategy aligned to brand objectives and revenue targets.
- Build and manage the 360° marketing calendar (product drops, campaigns, activations, wholesale moments, key trading periods).
- Translate creative direction into commercially successful campaigns.
- Set clear KPIs across all channels (traffic, conversion, ROAS, CAC, LTV, retention, engagement).
- Own the marketing budget, allocating spend effectively across paid, content, partnerships and activations.
- Align marketing campaigns with stock levels and trading priorities.
- Identify hero products and drive focus accordingly.
- Improve conversion rate through aligned messaging and landing pages.
- Build strategies to increase AOV and repeat purchase rate.
- Paid media
- Organic social
- Website performance
- Campaign ROI
- Budget Ownership & Resource Management
- Set and manage the annual marketing budget.
- Allocate spend strategically across brand and performance activity.
- Negotiate contracts with freelancers, agencies and partners.
- Ensure strong ROI across all marketing investments.
Experience
What We’re Looking For:
What We’re Looking For:
- 8+ years in fashion marketing, ideally within a contemporary or independent brand.
- Proven experience driving revenue growth through marketing strategy.
- Strong paid media and performance marketing knowledge.
- Experience managing at least one direct report.
- Experience working closely with e-commerce teams
- Deep understanding of Gen Z and Millennial consumer behaviour.
- Strong commercial acumen — understands margin, sell-through, and stock risk.
- Creative thinker with strong execution discipline.
- Confident working in a small, fast-paced team.
- Data-literate and comfortable making decisions from performance metrics.
- Highly organised with strong project management skills.
- Culturally aware and fashion-literate.
- Campaigns launch on time and feel culturally relevant.
- Paid media hits or exceeds ROAS targets.
- Clear growth in revenue and conversion rate.
- Increased customer retention and community engagement.
- A structured, forward-planned marketing calendar.
- A motivated, high-performing marketing team.