We are looking for a commercially driven, culturally fluent, and highly creative Marketing Manager to lead the next phase of growth at House of Sunny.
This role requires someone who is both creatively instinctive and commercially sharp. Someone who understands how Gen Z and Millennials consume culture, fashion, and content, but who also lives in the numbers.
Job Title: Marketing Manager
Reports to: Managing Director and Creative Director
Department: Marketing
Location: East London / Hybrid
Employment Type: Full Time
Job Summary: This is a pivotal leadership role within a small but ambitious fashion brand. With our Head of Marketing, E-commerce & Merchandising moving on and a newly appointed E-commerce Manager joining the team, we are restructuring to create clearer ownership across marketing and trading.
The Marketing Manager will own brand marketing strategy end-to-end from campaign ideation through to performance analysis ensuring our storytelling connects emotionally with our audience while delivering measurable sales growth.
You will lead our Social Media Marketing Executive, manage budgets, oversee paid performance channels, build community, and work in close partnership with the E-commerce Manager to drive conversion, retention, and revenue.
Key Responsibilities - Marketing Strategy & Leadership
- Develop and own the annual and quarterly marketing strategy aligned to brand objectives and revenue targets.
- Build and manage the 360° marketing calendar (product drops, campaigns, activations, wholesale moments, key trading periods).
- Translate creative direction into commercially successful campaigns.
- Set clear KPIs across all channels (traffic, conversion, ROAS, CAC, LTV, retention, engagement).
- Own the marketing budget, allocating spend effectively across paid, content, partnerships and activations.