Marketing Manager
UK Visa Sponsorship Analytics
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
Disclaimer: Hunt UK Visa Sponsors aggregates job listings from publicly available sources, such as search engines, to assist with your job hunting. We do not claim affiliation with Codal. For the most up-to-date job details, please visit the official website by clicking "Apply Now."
An Introduction to Codal
Codal is an award-winning web design and development consultancy that helps enterprise organizations solve complex problems and accelerate growth through elegant, data-driven digital solutions. Our areas of expertise include application modernization, eCommerce, UX/UI design, product strategy, data analytics, and artificial intelligence.
At Codal, you will collaborate with some of the most innovative organizations in the world and work on cutting-edge technologies that push the boundaries of design and software development. We promote long-term success, not just for our clients but for our team, helping you develop a professional roadmap that takes your career to new heights.
The role
We're looking for a hands-on, commercially minded marketer to own growth activity across the UK.
This is an individual contributor role reporting into the Global Head of Marketing. You'll have clear ownership of the UK region, running campaigns, supporting partner-led pipelines, improving performance over time, and making sure regional activity connects back to revenue.
This is a broad role by design. The UK market is at an earlier stage than the US, which means there's real scope to shape how we show up here. We need someone who is comfortable operating across campaigns, partners, events, and content and can prioritise effectively without being told what to work on first.
This position is not a pure strategy role and not a coordination role. We need someone who can take ownership, get things live, learn what works, and improve it over time.
What you'll own
UK GTM execution
- Execute UK-focused campaign activity aligned to global GTM priorities
- Contribute to how we position Codal in the UK market, including messaging, offers and channel mix
- Identify gaps in current UK activity and bring ideas forward
Partner marketing
- Act as the primary UK marketing contact for partners including Shopify, BigCommerce and others
- Plan and execute co-marketing campaigns, events and content with UK partners
- Leverage US partner activity and relationships to support UK growth
- Identify opportunities to expand partner-led pipeline in the region
CRO and Technical SEO GTM
- Support the launch and UK go-to-market for Codal's CRO and Technical SEO services
- Develop and execute campaigns that build awareness and generate pipeline for these service lines
- Work with sales and leadership to shape positioning, messaging and offers for UK buyers
- Identify the right channels, partners and audiences to reach in-market
Events and field marketing
- Plan and run UK-based events, dinners and trade show activity
- Own follow-up and conversion from events, not just attendance
- Ensure event activity connects back to pipeline
Campaign execution
- Execute campaigns across email, paid, content and partner channels
- Set up and track campaigns correctly in HubSpot, including tagging, UTMs, naming conventions and list management
- Follow through on lead nurture and campaign follow-up
What we're looking for
- 6+ years in B2B marketing, ideally in digital services, agency or consultancy
- Comfortable operating across campaigns, partners, events and optimisation, not just one specialism
- Strong understanding of how marketing contributes to pipeline and revenue
- Experience with HubSpot (or equivalent MAP) and comfortable in Salesforce for pipeline visibility
- Experience with partner or co-marketing campaigns
- Familiarity with Shopify, BigCommerce or similar eCommerce ecosystems is a strong plus
How this role will be measured
- Contribution to UK-influenced pipeline
- Growth of partner-led pipeline and activity in the UK
- Improvement in campaign and website performance over time
- Quality and follow-through of UK campaign and event execution
- Contribution to building a more consistent UK GTM approach
Location and logistics
- UK-based (Lincoln office or remote based out of London)
- Reporting into the Global Head of Marketing
- Not a people management role; you'll work closely with a wider team of marketers, designers and the revenue team including sales, partnerships and leadership
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position