Marketing Manager
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About us
DLG is evolving. Across every part of our business, teams are embracing new opportunities and putting customers at the heart of everything they do. Whether you're already part of DLG or thinking about joining us, you'll have the chance not only to be recognised for your skills, but also to build on them and be empowered to do your very best.
At Direct Line, we know our customers expect simple, brilliant experiences — and to deliver on that promise, we need the right systems in place.
We’re looking for a Marketing Manager to supports the delivery of go to market (GTM) activity across DL Retail and Specialty brands by turning brand and GTM strategies into high quality execution. The role ensures campaigns and initiatives are well planned, insight driven, compliant, and delivered at pace across the brand, product and digital workstreams. By executing campaigns, coordinating delivery with internal teams and agencies, and driving continuous optimisation, the GTM Marketing Manager contributes directly to improved commercial performance, stronger customer engagement, and enhanced brand outcomes for Aviva.
What you’ll be doing
- Campaign Planning and Briefing – Creates clear, insight driven campaign and content briefs, making decisions on objectives, audiences, messaging requirements, timings, measurement and delivery needs.
- Customer Targeting and Messaging Application – Applies customer insight, tone of voice and proposition messaging frameworks across campaigns and materials. Ensures relevance, consistency and accuracy.
- Channel and Media Recommendations – Recommends channel, execution refinements, sequencing, creative formats and targeting adjustments to improve reach and performance within the agreed media strategy.
- Campaign Readiness and Quality Control – Makes decisions on whether creative, content, copy, data requirements and tracking are ready for launch, escalating risks where customer, compliance or brand concerns exist.
- In Market Optimisation Actions – Interprets performance data and recommends immediate adjustments across creative, messaging, audience segments or channel delivery to maximise campaign performance.
- Cross Functional Coordination – Manages day to day coordination with Product, Digital, Data, Operations and agencies, making decisions that remove blockers, streamline delivery and maintain campaign pace.
What we’re looking for
- Experience delivering multi‑channel marketing campaigns end‑to‑end.
- Brand strategy or brand management experience
- Strong media experience, including understanding of media strategy, channel planning and how paid, owned and earned channels work together to deliver campaign and brand outcomes.
- Knowledge of the UK media landscape, emerging channels, and how media choices influence reach, frequency, cost efficiency and customer impact.
- Strong capability in briefing, project management and cross‑functional delivery.
- Understanding of digital marketing, customer journeys and performance drivers.
- Ability to interpret data and translate insights into practical actions.
- Experience managing agencies and coordinating external partners.
- Strong organisational, communication and prioritisation skills.
- Experience working in matrix or agile delivery environments.
Ways of Working
Our hybrid model offers a 'best of both worlds' approach. When you'll be in the office depends on your role and team, but colleagues spend at least 50% of their time in the office.
We want everyone to get the most out of their time at DLG. Which is why we’ve looked beyond the financial rewards and created an offer that takes your whole life into account. Supporting our people to work at their best – whatever that looks like — and offering real choice, flexibility, and a greater work-life balance that means our people have time to focus on the things that matter most to them. Our benefits are about more than just the money you earn. They’re about recognising who you are and the life you live.
Benefits
We recognise we wouldn't be where we are today without our colleagues, that's why we offer excellent benefits designed to suit your lifestyle:
- Annual performance-based bonus
- 9% Private Pension
- 50% off home, motor and pet insurance plus free Green Flag breakdown cover
- Additional optional Health and Dental insurance
- EV car scheme allows all colleagues to lease a brand new electric or plug-in hybrid car in a tax efficient way.
Be yourself
Direct Line Group is an equal opportunity employer, and we think diversity of background and thinking is a big strength in our people. We're delighted to feature as one of the UK's Top 50 Inclusive Employers and are committed to making our business an inclusive place to work, where everyone can be themselves and succeed in their careers.
We know you're more than a CV, and the things that make you, you, are what bring potential to our business. We recognise and embrace people that work in different ways so if you need any adjustments to our recruitment process, please speak to the recruitment team who will be happy to support you.