Marketing Manager

Marketing Manager – Invida

Office based | Birmingham |

Role summary

We are hiring a Marketing Manager to lead go-to-market marketing for Invida, Joblogic’s specialist CAFM and estates platform focused on complex property, university, healthcare, and enterprise environments.

This is a broad, hands-on B2B SaaS marketing role for someone who combines strategic thinking with practical execution. You will own marketing delivery for Invida across demand generation, events, webinars, content, website management, customer proof, and field marketing activity.

The role is heavily focused on generating high-value pipeline and supporting long sales cycles through intelligent, targeted marketing. This is not a high-volume lead generation role. Success comes from understanding buying committees, creating trust and credibility, and finding opportunities to influence complex enterprise deals over time.

You will work closely with the Invida sales team and resource specialist agencies to support content, paid media, design, PR, as needed, while acting as the dedicated marketing lead for Invida. Later this year, Invida will integrate with the Joblogic platform, which will be a great opportunity for joint marketing and business development. 

This role would suit someone with several years’ experience in B2B marketing who enjoys building structure, creating momentum, running events, and operating with autonomy inside a growing business.

About Invida

Invida is a specialist CAFM and estates management platform trusted by universities, NHS trusts, property organisations, and complex estates teams across the UK and internationally.

Unlike many SaaS businesses, Invida has grown almost entirely through referrals, peer recommendations, and customer advocacy. The platform has deep credibility in sectors where trust, operational complexity, and long-term relationships matter.

Now part of the Joblogic group, Invida is entering a new phase of growth, combining the credibility and specialist expertise of the platform with the scale, infrastructure, and marketing capability of a larger SaaS organisation.

This role is central to that next phase.

What you will be accountable for

• Owning and delivering the Invida marketing plan. 
• Driving high-quality pipeline generation across enterprise and public-sector audiences. 
• Creating and executing customer-led events, webinars, and field marketing activity. 
• Supporting long sales cycles with intelligent content and nurture activity. 
• Working closely with sales and SDR teams to convert opportunities into pipeline. 
• Acting as the central marketing connector between Invida and the wider Joblogic Growth organisation. 
• Identifying opportunities to generate value from every customer interaction, event, campaign, and success story. 

Key responsibilities

Demand generation & pipeline development

• Own demand generation activity for Invida across inbound, outbound support, events, webinars, and nurture. 
• Work closely with the sales teams to improve lead quality, progression, and conversion. 
• Support account-based marketing (ABM) activity targeting universities, NHS trusts, estates teams, and enterprise organisations. 
• Build campaigns around peer influence, customer proof, industry pain points, and operational outcomes. 
• Work with the Joblogic paid media team to support targeted campaigns where appropriate. 
• Continuously identify opportunities to increase pipeline value and shorten sales cycles. 

Events & field marketing

• Own the planning and execution of Invida events and field marketing activity end-to-end. 
• Deliver webinars, customer workshops, breakfast briefings, peer networking events, and trade show activity. 
• Manage logistics, invitations, speakers, venues, agencies, budgets, follow-up activity, and reporting. 
• Support major sector events across universities, healthcare, estates, and facilities management. 
• Work with customer advocates and reference accounts to build peer-led credibility. 
• Coordinate with trade show and events agencies to deliver professional, well-run experiences. 

Content & customer proof

Create and manage content including: 

• landing pages 
• email campaigns 
• webinar content 
• event materials 
• customer stories 
• thought leadership 
• sales enablement materials 
• Work with external agencies and providers for PR and design to amplify Invida success stories. 
• Build a structured library of customer proof, references, testimonials, and case studies. 
• Ensure messaging is credible, commercially focused, and relevant to enterprise/public-sector audiences. 

Website & marketing operations

• Manage the Invida website and associated landing pages. 
• Use HubSpot and related platforms to track campaign performance, engagement, and pipeline contribution. 
• Support reporting and insight generation across campaigns and events. 
• Collaborate with marketing operations and RevOps teams on segmentation, automation, and reporting. 

AI-enabled marketing & modern tooling

• Use AI tools like Claude and AirOps to improve marketing execution, campaign creation, research, workflow efficiency, and content development. 
• Understand how AI can support: 
• campaign planning 
• landing page creation 
• messaging development 
• event preparation 
• account research 
• sales enablement 
• Stay commercially practical and outcomes-focused when using AI tools. 

Cross-functional collaboration

• Work closely with: 
• Invida leadership 
• sales teams 
• Joblogic Growth teams 
• product and operations teams 
• Operate as an embedded marketing lead inside the Invida business while leveraging the scale and capability of the wider Joblogic organisation when joint marketing and business development is possible. 

Required experience

• Significant experience in B2B/SaaS marketing. 
• Strong experience across: 
• demand generation 
• events and field marketing 
• webinars 
• content marketing 
• campaign management 
• Experience managing events end-to-end. 
• Experience working closely with sales and SDR teams. 
• Strong written communication and content creation skills.
• Experience using HubSpot or similar CRM/marketing platforms. 
• Familiarity with tools like: 
• Salesloft 

Nice to have

• Experience marketing into: 
• facilities management
• estates management 
• property 
• healthcare 
• universities 
• public sector 
• SaaS or enterprise software experience. 
• Light paid media experience. 
• Experience supporting account-based marketing programmes. 
• Experience using AI-enabled marketing workflows. 
• Experience working in PE-backed or high-growth businesses. 

Traits we will hire for

• Commercially minded and outcome-focused. 
• Comfortable with change.
• Curious, proactive, and resourceful.
• Comfortable rolling up sleeves and executing directly. 
• Strong sense of ownership and accountability. 
• Able to think strategically while delivering tactically. 
• Calm and credible with stakeholders. 
• Organised without becoming bureaucratic. 
• Sees opportunities others miss and knows how to turn them into pipeline. 

What success looks like

• Invida develops a structured, repeatable go-to-market motion
• Events and webinars consistently generate high-quality opportunities.
• Stronger pipeline generation across universities, NHS, and enterprise estates audiences. 
• Improved visibility and credibility through customer stories and peer advocacy. 
• Clear alignment between sales, SDRs, and marketing activity. 
• Marketing becomes a measurable contributor to enterprise pipeline growth. 
• The Invida brand scales without losing its credibility and specialist positioning.