Marketing Manager
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Company Description
At Wales Netball our mission has always been to promote and develop Netball within Wales by organising domestic and international competition and disseminating knowledge. Today this is done by the Officers, Directors and professional staff of Wales Netball on behalf of the members. Our core values are: Inspire, Aspire, Connect & Respect. These are at the heart of everything we do, and we talk about them regularly as a staff team. Our Departments: Business Operations, Participation and Performance, each member of staff has a clear understanding of how they contribute to the 2030 strategic plan, Ymladd 2030, which is currently being developed.
Role Description
The Marketing Manager will lead the development and implementation of integrated marketing strategies that grow visibility, participation and fandom across all Wales Netball and Dragons audiences.
The role elevates brand storytelling from community courts to the international arena, driving:
- Fan and membership growth
- Commercial revenue through sponsorship, tickets and merchandise
You will be responsible for managing campaign performance, audience insight, brand guardianship, and the strategic use of digital platforms — ensuring one coordinated, vibrant voice for Welsh netball.
This role will deliver on social media and line-manage student/intern placements, while leading external creative partners and agencies.
Key Responsibilities – across both Wales and Dragons
Brand & Strategy
- Lead brand positioning, identity and messaging across both organisations
- Drive the brand evolution and fan experience for Dragons Season 2 and beyond
- Ensure consistency and quality across all communications and touchpoints
- Manage and produce the Annual Report, from content gathering to distribution management
Fan Growth & Digital Experience
- Build digital communities and fan pipelines from juniors through to elite pathways
- Manage website performance, analytics tracking and CRM segmentation. Ensuring both websites are kept up to date and relevant to audience
- Increase reach, engagement, followers and conversion to ticket/membership sales
- Develop and shape the Wales Netball & Dragons Fan Experience Strategy
- Manage the ticketing platform from set up to advertising
Marketing Campaigns & Commercial Growth
- Develop and deliver high-impact campaigns for:
- Ticketing & home internationals
- Dragons NSL season sales
- Membership products and competitions
- Merchandise and retail offerings
- Activate sponsorship and partner campaigns to maximise return on partnership
Content & Creative Leadership
- Develop and implement a communication and digital strategy to increase awareness and visibility of netball through clear messaging; delivering content from the Communications Calendar
- Lead storytelling across video, social and digital formats, ensuring content is inclusive, bilingual and reflects Welsh identity
- Commission and manage external multimedia and creative agencies
- Empower athletes and ambassadors as brand storytellers
- Manage the Wales Netball and Dragons communications channels; including but not limited to websites, social and digital media, ensuring content is relevant and
Media Engagement
- Develop media strategy to increase broadcast and journalist engagement
- Plan and manage media days for our Welsh Feathers and Dragons squads, PR plans and press responses
- Build strong relationships with Welsh media outlets, sporting and cultural partners
Insight, Evaluation & Reporting
- Develop marketing KPIs aligned to participation and performance goals
- Track campaign performance using analytics tools
- Advise SLT on audience trends and commercial opportunities
Leadership & Collaboration
- Recruit and support interns/students within the Mar/Comms area
- Cultivate strong relationships across Participation, Business Operations & Performance
- Ensure all athletes and coaches are aware of communication priorities and that they are on message. Liaise with external consultants to deliver media training
Additional
- Carry out any other duties as are within the scope, spirit and purpose of the job as requested by the Line Manager and CEO.
- Proactively comply with and promote all organisation policies, in particular those relating to Safeguarding, Equality and Diversity, Mental Health and Data Protection.
Terms of Appointment
Role: Marketing Manager
Salary: £30,000–£33,000 (experience dependent)
Annual Leave: 25 days per year plus bank holidays
Contract: Full-time, Permanent
Based: Cardiff, with work from home flexibility. Travel required for competitions & events (evenings/weekends flex)
Reporting to: Head of Business Operations
Direct reports: Interns/students
How to Apply
Please send your C.V and either a Cover Letter or Application Video outlining your suitability for the role, and how you meet the essential and desirable aspects of the job description to recruitment@walesnetball.com. If choosing an Application Video please upload it to a Dropbox, no other files storing links will be accepted and include the link in your application email.
Closing Date for applications: 1st April 2026 at midnight
Interview Date: 15th & 17th April 2026, in person at Sport Wales National Centre
For informal enquiries: laura.milford@walesnetball.com & linzi.plant@cardiffdragons.com
The full job pack can be found here: Marketing-Manager-Recruitment-Pack26-v2.pdf