Marketing Manager - B2B
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Marketing Manager
London: 4 days in office
Salary: 55k – 60k + 5k Bonus
Own the function + drive commercial output.
Clear career progression
We’re looking to hire a Marketing Manager into our Operations team based in London, to lead the delivery & execution of marketing activity across our brands at Forsyth Barnes.
This is a varied, high-impact role focused on turning goals into consistent, high-quality outputs, improving inbound performance through SEO and website optimisation, and supporting commercial growth through reliable, measurable marketing delivery.
Who are we?
Forsyth Barnes is a high-performance talent partner, built on a simple belief: recruitment works best when it’s specialist, human, and rooted in long-term partnerships. Over the last decade, we’ve grown through consistency, reputation and results, and we’ve been recognised by the as one of Europe’s fastest-growing companies.
With offices in Nottingham, London, New York and Dubai, we deliver senior and executive hiring across Technology, Data, Product, Transformation and Commercial leadership within Etail, Fintech and Sport, supporting businesses through pivotal growth.
The Role
As Marketing Manager, you will deliver, execute and continuously optimise the global marketing strategy across all Forsyth Barnes brands, ensuring marketing activity drives measurable commercial impact.
This role focuses on shaping & executing the marketing approach that enables Forsyth Barnes to achieve its marketing & events goals. You’ll have ownership for developing the plans, selecting the channels and delivering the activity that drives high-quality, high-ROI marketing output, supports sales, strengthens brand presence and delivers commercial outcomes across our brands.
Marketing Planning & Delivery
- Execute the global marketing strategy across all brands
- Build and deliver quarterly marketing plans
- Ensure activity aligns to brand and commercial goals
Digital Growth & Performance
- Lead SEO, website optimisation and inbound performance
- Own website analytics and ongoing optimisation
- Deliver digital growth opportunities across brands
Content, Social & Market Presence
- Own content strategy and standards across the business
- Deliver content across social, web and campaigns
- Strengthen market presence with clients, candidates and talent
Email Marketing & Nurture
- Deliver and optimise email campaigns and nurture journeys
- Improve engagement and conversion
Personal Branding & Market Engagement
- Drive personal branding and LinkedIn activity across the business
- Support consultants with content, messaging and sales assets
Trends & Continuous Improvement
- Stay ahead of marketing and platform trends
- Improve tools, processes and workflows
What Success Looks Like (First 3–6 Months)
- A clear, repeatable marketing rhythm established across all brands
- Stronger brand consistency across website, email and social presence
- Visible improvements in inbound performance through SEO + optimisation
- Consultants visibly improving personal brand output and market presence
- Marketing operating like a high-performance function: structured, proactive and accountable
The Person
Required Experience
- Experience in a Marketing Manager role (or a strong Senior Executive ready to step up)
- Strong execution across digital marketing, campaigns and content delivery
Nice to have:
- Recruitment experience
- Strong SEO expertise (technical SEO / keyword strategy / backlink campaigns)
- Experience coaching stakeholders on personal branding
Skills & Behaviours
- High ownership: proactive, accountable, delivery-focused
- Commercial thinking: outcomes over activity
- Attention to detail: high standards in everything we put out
- Confidence: able to lead, challenge, and influence stakeholders
- Speed with structure: fast-paced, organised, and consistent
- Operates with Purpose, Intent & Accountability
What You’ll Get
- Ownership across 3 strategic brands
- High autonomy, visibility and real influence across the business
- A fast-moving, ambitious environment with high standards
- Opportunity to shape the next phase of Forsyth Barnes’ growth and market presence