Marketing Manager (Content & Campaigns)
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Company: WFM
Location: London / Hybrid
Type: Full-time
📍 London / Hybrid
💰 Competitive
We’re on a mission to bring better products to more people, in more places.
We’ve built a strong brand and are growing quickly across the UK and internationally. We work at pace, keep things simple, and expect ideas to move into execution properly.
We’re confident in what we do, but always looking to improve how we do it.
You’ll take ownership of day-to-day marketing execution across social media, content creation, and campaign support.
This is a hands-on role. You’ll be creating, delivering, and improving content across both B2C channels and wholesale partnerships.
One day you might be supporting a campaign with a national wholesaler. The next, you’re creating content that people actually engage with, and sometimes buy from.
- Manage and grow our B2C social channels (TikTok, Instagram, LinkedIn)
- Plan and deliver consistent, high-quality content (copy, visuals, short-form video)
- Create content regularly and keep channels active and relevant
- Spot trends early and turn them into content that works for the brand
- Track performance and use it to improve what we do next
- Support campaigns with wholesalers, contract caterers, and operator groups
- Support TikTok Shop activity and online product performance
- Track which content and products are driving engagement and sales
- Feed insights back into content and campaigns
- Contribute ideas to merchandise and product development based on what’s working
- 2–4+ years’ experience in marketing, social media, or content
- Someone who can create content themselves, not just brief it
- Strong understanding of TikTok, Instagram, and LinkedIn
- A balance of creative instinct and attention to detail
- Comfortable working across B2B and B2C environments
- Organised, proactive, and able to manage multiple priorities
- Someone who takes ownership and follows things through
- An understanding of how content drives engagement and sales, not just views
- Ownership of real marketing output
- Close collaboration with commercial and leadership teams
- Exposure to wholesale, foodservice, and international growth
- A role where creativity and execution matter equally
Why Join WFMWe are confidently knowledgeable, positively enthusiastic, and genuinely care about what we do .
We’ve built a brand people genuinely enjoy. Now we’re focused on getting it in front of more people, more often.