Midweight Motion Designer
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Location: London (Hybrid, 2–3 days per week in office)
Type: Full-time, Permanent
Reports to: Head of Design
About the Role
We don’t create social content to fill feeds, we create creative that stops people, teaches them and converts them, while staying unmistakably INKEY.
We’re looking for a Midweight Motion Designer with a strong paid social and growth focus to help shape the next evolution of our social creative output.
This role sits at the intersection of Creative and Growth. You’ll lead motion output across paid social channels, working closely with the Growth team to develop content that drives performance while building long-term brand equity.
You’ll also support Organic Social and wider campaign work, helping to elevate motion thinking across the team and deliver platform-native content at speed.
This is a role for someone ready to take ownership, work autonomously and think beyond aesthetics, someone who understands how motion, storytelling and design directly impact performance.
What You’ll Do
Paid Social & Growth Creative
- Own motion and creative output across paid social channels
- Create assets for Meta, TikTok and broader paid media campaigns
- Produce a mix of video, motion graphics, static ads, UGC-style edits and growth creative
- Work closely with Growth Managers to concept, test and optimise creative
- Translate performance insights into improved creative output
- Develop platform-native content that balances brand and conversion
Social-First Motion Design
- Create short-form content using footage, creator content, motion graphics and lo-fi assets
- Work quickly without compromising creative quality
- Understand hooks, pacing, attention spans and platform behaviour instinctively
Trend & Cultural Awareness
- Stay ahead of TikTok and paid social trends, formats and behaviours
- Translate trends into relevant INKEY-led creative, not reactive content
- Identify cultural and creative opportunities for growth
- Understand when trends add value — and when they don’t
Organic Social & Campaign Support
- Support Organic Social with reactive and motion-led content
- Contribute to broader brand campaigns and product launches
- Ensure consistency across paid and organic social output
- Flex between performance-led and brand storytelling work
What We’re Looking For
Essential
- Experience in motion or social-first creative roles
- Strong portfolio focused on paid social and short-form content
- Deep understanding of Meta, TikTok and growth marketing creative
- Experience producing performance-driven creative without losing brand quality
- Strong skills in After Effects, Premiere Pro and Adobe Creative Suite
- Experience working in fast-paced, high-output environments
- Strong communication and collaboration skills
- Ability to manage workload independently
Nice to Have
- Experience with AI creative tools (e.g. Runway, Midjourney, ChatGPT, ElevenLabs, CapCut)
- Static design skills
- DTC or eCommerce experience
- Beauty, skincare or lifestyle brand experience
- Experience with creator/UGC content
- Startup or scale-up experience
What You’ll Get
- Hybrid working environment
- Private medical insurance (Vitality)
- 25 days holiday plus bank holidays
- Birthday day off
- Monthly product allowance
- Cycle to Work & Electric Car schemes
- Team days and a dog-friendly office
About The INKEY List
We’re a diverse team of passionate people who genuinely care about making a difference for our consumers and for each other. We move quickly, think creatively, and believe in building an inclusive environment where everyone can thrive.
If you’re excited by the idea of helping shape the future of a growing global brand, we’d love to hear from you.