National Account Manager

ABOUT THE BRAND

Founded in 2011 by Rannesh Jansari and Ria Pattni, Fushi is an award-winning, Ayurveda-inspired health and beauty brand on a mission to enhance women’s wellbeing – and their families – by creating ethically-made health and beauty solutions that positively impact lives. All our products are handmade in our London workshop and rooted in authenticity, sustainability, and Ayurvedic wisdom.

Fushi is guided by its Vision/Traction Organiser (V/TO), and we are proud to live our core values – Integrity, Humility, Commitment and Kindness – while nurturing a people-first culture driven by Authenticity, Ownership, an Agile Mindset, and Continuous Improvement.

POSITION OVERVIEW

As National Account Manager, you will support the strategic growth of key UK trade partnerships across both bricks-and-mortar and e-commerce retail. Working closely with the Senior National Account Manager and the Founder (currently acting as Head of Trade), you will contribute to the management of a portfolio of national retail accounts and play an active role in new business development across premium health, beauty and wellness channels.

This is a commercially focused, relationship-driven role where you will support revenue targets, contribute to brand excellence at shelf, and help build long-term, collaborative retail partnerships. You will be expected to develop into a confident and proactive account manager with a growing ability to lead.

KEY RESPONSIBILITIES

1. Account Management & Revenue Growth

• Support the management of a portfolio of UK national retail accounts, driving growth across in-store and online channels.
• Support the execution of Joint Business Plans (JBPs) in line with Fushi's values and commercial goals, with JBP ownership sitting with the SNAM.
• Contribute to account P&L reporting and help manage trade budgets effectively under the direction of the SNAM.

2. New Business Development

• Support the SNAM and Founder (currently acting as Head of Trade) in identifying and developing new retail opportunities within aligned wellness and lifestyle categories.
• Assist in opening new Multiple Retail accounts in line with Fushi's masstige market positioning.
• Facilitate the set-up of new accounts, including onboarding administration and internal coordination.
• Maintain an active pipeline of prospective new account opportunities and report progress regularly.

3. Commercial Strategy & Forecasting

• Forecast and track sales performance against account plans, highlighting risks and opportunities to the SNAM.
• Analyse sales data, market trends and shopper behaviour to inform pricing, promotions, demand planning, and retail strategies.
• Implement correct processes to support the efficiency of the demand planning function.

4. Retail Marketing & Brand Execution

• Support the delivery of best-in-class retail activation, including POS materials, campaign launches, and marketing support programmes within accounts.
• Ensure strong retail execution across listings, display, content and seasonal campaigns.
• Assist with new product launches, supporting full omnichannel integration across partner platforms.

5. Cross-Functional Collaboration

• Work closely with supply chain, marketing, content, and NPD teams to ensure delivery, campaign, and stock readiness.
• Collaborate with Operations, Marketing and Finance to achieve quarterly KPI targets.
• Feed customer insights into product, brand, and innovation teams to support roadmap development.
• Assist in creating sales reports to be shared and acted upon across the wider business.

KEY SKILLS & ATTRIBUTES

• 3+ years' experience in national account management within beauty, wellness, lifestyle, or FMCG sectors.
• Proven track record of growing retail partnerships and supporting new business development.
• Strong negotiation, communication, and presentation skills.
• Commercially minded, confident with data, and fluent in Excel and reporting tools.
• Experience of using Odoo or a similar ERP system.
• Passionate about purpose-led brands, natural wellness and ethical living.
• Resilient, proactive, and adaptable -- with a collaborative mindset and a focus on solutions.

LIVING OUR VALUES IN THIS ROLE

• Authenticity -- Build genuine, values-aligned partnerships that reflect who we are and how we serve our customers.
• Ownership -- Take responsibility for your accounts with confidence, accountability, and clear follow-through.
• Agile Mindset -- Adapt quickly to shifting market trends and customer needs, bringing flexibility and creativity.
• Continuous Improvement -- Use data and insight to sharpen strategies, improve execution and elevate customer outcomes.

WHAT SUCCESS LOOKS LIKE

Success in this role means becoming a reliable and proactive contributor to Fushi's trade function - managing your accounts with growing confidence, actively supporting new business development, and executing with precision at shelf and online. You will build strong retailer relationships, bring commercial insight to the SNAM and Founder, and demonstrate the ownership and ambition that will set you on a clear path to greater responsibility within the trade team.

PERFORMANCE METRICS (KPIs)

• Revenue Contribution -- performance against account targets and trade budgets.
• New Business Pipeline -- active prospects identified, pitched, and progressed.
• Account Growth -- increased distribution, new listings, and average order value across accounts.

At the heart of our philosophy lies the belief that it's all about mindset, great skills, the right attitude and a fantastic work ethic and unwavering dedication. If you resonate with our values, feel inspired by this opportunity, and bring passion and proficiency to your craft (even if you don't fit every criterion perfectly), we encourage you to take the leap and apply. Embrace the journey toward holistic well-being with us!