SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £53,220 to £60,720. Your salary level is determined by skills and experience within our progression framework.

COMPANY OVERVIEW

We are seeking a highly intelligent, charismatic, and creatively minded individual with a passion for digital marketing, particularly SEO and GEO. The ideal candidate is curious, driven to succeed, and not afraid to challenge assumptions. A strong analytical mindset combined with creative flair is essential, alongside a proactive, can-do attitude; someone willing to take calculated risks, embrace change, and push boundaries.

The purpose of this role is to lead client Organic performance teams, supporting all levels, from Executives to Directors, to deliver best-in-class organic strategies while maintaining operational and commercial efficiency in the work and resources provided to clients.

You will work closely with the Head of Organic to ensure client strategies are market-leading and that our product offering remains cutting-edge. You will manage client pods, fostering strong collaboration with the Technical SEO lead and Content teams to ensure their expertise is fully leveraged to drive client performance and growth.

RESPONSIBILITIES

Own and drive Organic strategy across client teams, acting as a trusted strategic consultant. Use your expertise to guide clients while constructively challenging assumptions when necessary.
Demonstrate commercial acumen by building business cases that support technical and content changes, driving growth and performance across client brands.
Collaborate closely with SEO, Technical SEO, and Content teams to ensure a cohesive, performance-driven Organic strategy is implemented across your client portfolio.

Serve as the senior client point of contact across SEO, Content, Technical SEO, and the wider SearchAnywhere ecosystem.

Lead and manage client teams, including direct line management of Account Directors. Conduct monthly 1:1s, Quarterly Performance Reviews (QPRs), and Career Development Plans, providing guidance on daily client operations and team performance for Account Directors, SEO Managers, and Senior SEO Managers.

Support Sales & Marketing initiatives by leading Organic strategy responses in pitches, contributing to marketing activities such as blog posts, award entries, and speaking engagements at industry events.

Develop and enhance performance offerings in content, technical SEO, and Organic performance, ensuring alignment with overall SEO strategy in collaboration with the Director of Organic Performance, Heads of, and Account Directors.

Champion company policy and process, promoting client retention and guiding the team to deliver against business goals, including margin, NPS, and journal completion.

Innovate and share insights to surprise and delight clients, highlighting successes weekly (or monthly for smaller clients) alongside Account Directors.

Coordinate with Client Strategy and cross-channel teams to align Organic initiatives with broader client objectives, ensuring strategies complement Paid Media and other channels.

Oversee client budgets, allocating resources across SEO, Technical SEO, and Content to maximize client performance outcomes.

PERSON SPECIFICATION

Passionate about SEO and digital marketing, with a genuine curiosity for the latest trends and strategies.
Extensive, demonstrable experience in an SEO role within a digital organisation.
Expert knowledge of current SEO best practices and the latest search strategies.

Proven track record of delivering SEO performance in highly competitive markets.

Strong understanding of broader digital marketing channels and experience managing cross-channel activities.

Skilled in client insight development, with the ability to anticipate industry changes and stay one step ahead of the curve.

Experienced in mentoring and leading high-performing, results-driven teams to consistently exceed targets.

Highly organised, able to manage multiple priorities with meticulous attention to detail.

Exceptional communication, presentation, and organisational skills, with the ability to influence, persuade, and negotiate effectively.

Proactive and autonomous, capable of identifying opportunities, generating ideas, and formulating impactful strategies.

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
25 days holiday a year
Discretionary annual performance based incentive
Sale commission
Recruitment referrals bonus
Health & Wellbeing contribution
2 Recharge Days each holiday year
Ride to Work scheme
Railcard
Season Ticket loan
Home office chair and home office screen
Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee

Weekly treat: Enjoy a complimentary lunch on us every week

Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave

Life insurance and income protection

Medical Cash Plan

Pension

Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)

Peer to peer recognition scheme 'bonusly'

Team off-sites/regular socials

Year-round holiday parties

Flexible working options

Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

In it together - our value on integration, collaboration and outcomes
Eye on the future - our value on futurism, creativity and passion
Generous in spirit - our value on people, development and inclusion
Do what you say - our value on integrity and accountability
Make a difference - our value on purpose and impact

Organic Strategy Director

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