Paid Media Manager
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The Paid Media Manager will oversee and optimise digital advertising campaigns within the transport and aviation sector. This role requires strategic thinking, technical hands-on and a results-driven approach to maximise ROI.
Client Details
Our client is an established leader within the transport and aviation sector, recognised for its large‑scale operations and significant role in connecting the UK to global destinations. It is known for its commitment to operational excellence, infrastructure development, and continuous innovation.
Description
- Manage and optimise a £5M+ annual paid media budget to deliver ROI targets.
- Build, manage and optimise paid media campaigns across Google/Bing/Meta ads platforms.
- Directly manage campaigns set up and closely monitor and manage campaign and bid performance.
- Devise and implement bid strategies, keyword targeting and ad copy and creative testing.
- Lead AB testing of ad copy, bidding strategies and landing pages.
- Monitor KPIs (ROAS, CPA, CTR, conversion rate) and provide actionable insights.
- Produce accurate weekly and monthly performance reports and strategic recommendations.
Profile
About You:
- Knowledge of Google Ads, SA360 and Bing Ads, including automated bidding strategies.
- Experience in managing £5M+ budgets.
- Experience in developing paid media strategies aligned with business objectives.
- Google Ads and SA360 certifications; familiarity with GA4 and attribution models.
- Experience in AB testing, ad copy optimisation and landing page performance.
- Strong ability to present insights and recommendations to senior stakeholders.
- Knowledge of platform policies, GDPR and brand safety standards.
- Highly numerate and data driven.
- Confident and capable of building strong relationships, both internally and externally across range of commercial and operational teams.
- Strong communicator, comfortable working with senior internal stakeholders up to Director level.
Job Offer
- Salary: £40,000 - £46,000, depending on experience
- Annual bonus: Up to 15% discretionary performance-based bonus
- Flexible allowance: £1,100 per year to spend on benefits that matter to you
- Health & wellbeing: Comprehensive private healthcare cover
- Retirement support: Employer pension contribution
- Hybrid working: 3 days per week in the office
- Annual leave: 25 days of annual leave, plus all bank holidays