About Us
SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in
London and
New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.
Our clients include many of the most iconic productions in the
West End and on
Broadway, alongside some of the world's foremost cultural organisations such as
The Royal Ballet & Opera (formerly the Royal Opera House),
Nederlander Theatres, LW Theatres, LW Tickets, and
The Royal Court.
About The Role
The Paid Media Manager is responsible for shaping and delivering SINE Digital's performance media strategy across Paid Search and Paid Social.
The role requires strong hands-on expertise in campaign planning, optimisation, and reporting across key search platforms such as Google Ads (incl. Search, PMax and Demand Gen) and Microsoft Ads. It also requires confident management of Paid Social activity across platforms including Meta, TikTok, Reddit, Snapchat and Pinterest.
You will drive innovation, uphold best practice, and support the development of integrated and data-led strategies.
Responsibilities
Campaign Management & Strategy
- Lead end to end campaign setup, optimisation, and reporting across search and social platforms
- Conduct keyword research, audience analysis, creative analysis, and competitor insights to inform strategic direction, structure, and overall channel planning
- Develop cross-channel strategies and media plans that align with client KPIs and budgets, presenting clear tactical rationale
- Use platform and third party analytics tools to translate data into actionable insights, as required in both source roles