Paid Social Manager
UK Visa Sponsorship Analytics
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
Disclaimer: Hunt UK Visa Sponsors aggregates job listings from publicly available sources, such as search engines, to assist with your job hunting. We do not claim affiliation with Betway Global. For the most up-to-date job details, please visit the official website by clicking "Apply Now."
Department: Digital Marketing
Reporting to: Head of Social & Paid Social
Who we are
We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.
At Betway, we’re driven by our shared vision to become the global leader in the online sports betting and casino industry. Our people are forward-thinking team-players who thrive on a collective diversity of skills and backgrounds. Founded in 2006, our teams in Guernsey, London, Malta, Germany, Portugal and Spain and are constantly expanding and evolving.
Who we’re looking for
We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Betway, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.
We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision. Betway’s social media channels are a vital part of our mission to become the #1 sports betting brand in the world.
Paid social is one of Betway’s most important growth channels — a critical driver of customer acquisition, brand visibility, and competitive advantage. As Paid Social Manager, you’ll be the strategic lead behind our paid performance ecosystem, ensuring our campaigns are optimised, scalable, and aligned with business objectives.
You’ll bring deep expertise in paid social platforms, a strong analytical mindset, and the ability to translate insights into actionable strategies. You’ll also collaborate closely with our global ambassadors and partnerships — including Thierry Henry, Ottawa Senators, Williams F1, Golden State Warriors, Philadelphia 76ers, Arsenal, Man City, Chelsea, Atlético Madrid and more.
Why we need you
We’re building experiences that wow our customers – and that starts with bold, curious people who want to do work that matters.
If you’re hungry to grow, excited by impact and ready for a challenge that will supercharge your career, this could be your moment.
Betway is accelerating its global growth, and we’re searching for a highly skilled, data‑driven Paid Social Manager to take our paid performance to the next level. You’ll be responsible for optimising Betway’s paid social strategy across multiple regions, ensuring our campaigns deliver measurable impact across acquisition, retention, and brand growth.
This role is perfect for someone who thrives on performance metrics, understands the nuances of sports and casino audiences, and knows how to turn platform data into powerful, revenue‑driving decisions. You’ll shape how Betway shows up in paid environments, ensuring our campaigns are efficient, compliant, and consistently ahead of the curve.
If you’re ready to own the paid social engine of a global brand, this is your opportunity to make a serious impact.
What you’ll do
You’ll take ownership of work that gives us our competitive edge, including:
- Lead global paid social strategy across sports and casino verticals, managing full-funnel planning, execution, optimisation, and reporting.
- Oversee campaigns across Meta, TikTok, Snapchat, X, Reddit, and emerging platforms, ensuring KPI delivery and ROI across multiple markets.
- Develop audience strategies (segmentation, lookalikes, retargeting), creative testing frameworks, and high-performing paid assets in collaboration with design teams.
- Manage and forecast significant budgets, introduce new vendors/platforms, and stay ahead of industry trends and algorithm changes.
This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.
What you’ll bring
You’re someone who brings:
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
- A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high‑quality work
- Adaptability – you stay sharp, productive and positive in fast‑moving environments
Desirable skills you’ve got up your sleeve
It would be great if you also have some the following skills:
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
- Strong knowledge of regulations (UKGC, ASA, AGCO) and compliance standards.
- Skilled in tracking, analytics, and pixel implementation; certified on major platforms (Meta, TikTok, Snapchat).
- Experience across digital performance channels and managing agencies/partners.
- Creative mindset with an eye for high-performing formats; degree in marketing or related field.
- Bilingual proficiency (English/French).
- Experience with cross‑channel digital marketing.
Our values are non-negotiables
Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.
These competencies are:
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
What you’ll get back
We invest in your growth and wellbeing, so you can bring your best:
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family.
- Vitality Health Care
- Unum Dental
- Life Assurance & Income Protection
- Tusker car scheme
- Cycle to Work
- Retail discounts
Ready to feel superclass?
At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.
Game on!