Paid Social Media Manager
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About the role
Hargreaves Lansdown is undergoing major transformation and Marketing is central to that change. We're evolving fast, with a sharp focus on content, brand, product marketing, performance, website and CRO. We're building a joined-up, insight-driven marketing function that delivers measurable impact from powerful brand storytelling and high-converting content to optimised digital journeys and data-led performance. We're raising the bar, streamlining how we work, and unlocking new opportunities to grow, engage and convert, setting a new standard for marketing at HL.
The Paid Social Media Manager at Hargreaves Lansdown is responsible for leading the planning, execution, and optimisation of paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging channels. Reporting to the Senior Paid Media Manager, this role plays a critical part in driving brand awareness, engagement, and acquisition through strategic paid social initiatives. The role requires a data-driven mindset, creative thinking, and a deep understanding of social media advertising best practices.
What you'll be doing
- Developing and executing paid social media strategies aligned with marketing and business objectives.
- Providing advice, expertise and influence to internal business areas to deliver most effective social media strategy.
- Managing end-to-end campaign setup, targeting, budgeting, and performance tracking.
- Collaborating with creative teams to produce compelling ad creatives and messaging.
- Monitoring and analysing campaign performance, providing actionable insights and optimisations.
- Staying up to date with platform updates, trends, and emerging opportunities in paid social.
- Working closely with the Senior Paid Media Manager to align paid social with broader media strategy.
- Managing relationships with platform representatives and external partners.
- Ensuring campaigns comply with regulatory and brand guidelines.
- Understanding of competitor activities - providing insight and recommendations for our own social media campaigns
- Providing coaching, guidance and mentoring to team members and new hires
About you
- Proficiency in paid social platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, Twitter Ads).
- Strong analytical skills and experience with performance reporting tools.
- Excellent communication and collaboration skills.
- Creative mindset with an eye for engaging content.
- Ability to manage multiple campaigns and priorities in a fast-paced environment.
- Proven experience in managing paid social media campaigns.
- Previous experience of Financial Services and regulation.
- Strong understanding of digital marketing principles and KPIs.
- Experience working in a regulated industry is a plus.
Interview process
This will be a two stage interview process with task.
Working schedule
This role is based in our Bristol head office (BS1 5HL) and we offer a hybrid working pattern, with a minimum of two days in the office per week.
Why us?
Here at HL, we're the UK's number 1 investment platform for private investors, based in Bristol. For more than 40 years we've helped investors save time, tax and money on their investments.
To achieve our mission, we believe we have a workplace like no other, with constant learning, dynamic teams, and a great ethos. We're steered by core values that promote service, quality, innovation, and opportunity in everything we do.
What's on offer?
- Discretionary annual bonus* and annual pay review
- 25 days* holiday plus bank holidays and 1-day additional Christmas closure
- Option to purchase an additional 5 days holiday**
- Flexible working options available, including hybrid working
- Enhanced parental leave
- Pension scheme up to 11% employer contribution
- Income Protection and Life insurance (4 x salary core level of cover)
- Private medical insurance*
- Health care cash plans - including optical, dental, and outpatient care
- Health screening programme
- Help@hand - confidential support including mental health counselling and remote GP
- Wellhub - unlimited access to fitness providers and wellness coach sessions
- Variety of travel to work schemes with bike storage and shower facilities
- Inhouse barista and deli serving subsidised coffee and sandwiches
*dependant on role level
** only available to select during our annual benefits window, in November each year
Hargreaves Lansdown is an inclusive employer that values diversity in its workforce. We encourage applications from all individuals without regard to race, religion, gender, sexual orientation, national origin, disability or age.
This role may also be available on a flexible working or part time basis - please ask the Recruitment & Onboarding team for more information.
Please note, we are unable to provide employment sponsorship to candidates.
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