Performance Marketing Manager
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (57.0%).
Occupation Type
Marketing and commercial managers
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£50,100
(£25.69 per hour)
Occupation rate applies
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Description
Role Summary
We’re looking for a Performance Marketing Manager to lead the strategy and real-time optimisation of our paid digital campaigns across multiple platforms. Working in a fast-paced, 24-hour news environment, you’ll play a key role in driving measurable growth, maximising ROI, and ensuring our campaigns respond dynamically to breaking news, audience behaviour, and cultural moments. You’ll partner closely with the wider marketing team, as well as content, creative and editorial to deliver high-impact campaigns that support acquisition, engagement, and retention across the GB News Community.
Key Responsibilities
We’re looking for a Performance Marketing Manager to lead the strategy and real-time optimisation of our paid digital campaigns across multiple platforms. Working in a fast-paced, 24-hour news environment, you’ll play a key role in driving measurable growth, maximising ROI, and ensuring our campaigns respond dynamically to breaking news, audience behaviour, and cultural moments. You’ll partner closely with the wider marketing team, as well as content, creative and editorial to deliver high-impact campaigns that support acquisition, engagement, and retention across the GB News Community.
Key Responsibilities
- Plan, set up, and manage paid media campaigns across Apple, Google, Meta, YouTube, and other digital platforms.
- Optimise campaigns in real-time, responding to breaking news, trending topics, and audience behavior to maximise engagement and conversions.
- Collaborate closely with different teams to align campaigns with live editorial priorities, retention programs and promotional calendars.
- Implement and maintain accurate tracking and reporting to measure campaign performance daily, ensuring rapid decision-making.
- Proven experience managing paid digital campaigns.
- Strong analytical skills and experience interpreting campaign data to drive optimisations.
- Hands-on experience with campaign setup, tracking, optimisation, and reporting.
- Excellent collaboration and communication skills to work effectively with editorial, creative and product teams.
- Highly organised, detail-oriented, and able to prioritise multiple campaigns simultaneously.
- Familiarity with digital marketing attribution models, tracking tools, and analytics platforms.
- Qualification in marketing or similar field preferred.
You are a data-driven, results-oriented marketer who thrives in fast-moving environments and enjoys hands-on optimisation. You’re confident running campaigns end-to-end and excel at interpreting data to drive continuous improvement. You enjoy spotting trends, reacting quickly to what’s happening in the news cycle, and collaborating with teams across the business to maximise impact.
We
are proud to be the United Kingdom’s News Channel.
We place all its communities at the heart of everything we do. We tackle the issues that matter across England, Wales, Scotland and Northern Ireland not just the nation’s metropolitan centres. We are balanced and fair in our coverage and ensure conversations are insightful, respectful and set an example by treating others the way would we expect to be treated.
Freeview 236, Sky HD 512, Virgin Media HD 604, YouView 236, Freesat HD 216, YouTube, mobile, online & DAB+ radio - news, opinion & debate for all the UK.
We place all its communities at the heart of everything we do. We tackle the issues that matter across England, Wales, Scotland and Northern Ireland not just the nation’s metropolitan centres. We are balanced and fair in our coverage and ensure conversations are insightful, respectful and set an example by treating others the way would we expect to be treated.
Freeview 236, Sky HD 512, Virgin Media HD 604, YouView 236, Freesat HD 216, YouTube, mobile, online & DAB+ radio - news, opinion & debate for all the UK.