Performance Marketing Specialist - Social Media (B2B)
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (55.0%).
Occupation Type
Public relations professionals
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£41,700
(£21.38 per hour)
Standard minimum applies
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
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Description
About Us
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The Role
As the Performance Marketing Specialist, you will play a key role in planning, delivering and optimising B2B social media campaigns across FT Live’s global event portfolio.
You will apply creative thinking and performance insight t
The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Our Commitment to Diversity, Equity and Inclusion
We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.
The Role
As the Performance Marketing Specialist, you will play a key role in planning, delivering and optimising B2B social media campaigns across FT Live’s global event portfolio.
You will apply creative thinking and performance insight t
o deliver campaigns that are both on-brand and successful. This role requires a strong understanding of the FT’s brand identity and tone of voice, applying it consistently across social channels.
Working closely with the Social Media Manager, paid media team and wider collaborators, you will support the development and delivery of social activity that drives engagement, audience growth and commercial performance.
This role suits someone who is proactive, organised and comfortable balancing multiple projects simultaneously. You will also have the opportunity to represent FT Live at events, including occasional international travel, acting as a professional and trusted brand ambassador.
Key Responsibilities
Working closely with the Social Media Manager, paid media team and wider collaborators, you will support the development and delivery of social activity that drives engagement, audience growth and commercial performance.
This role suits someone who is proactive, organised and comfortable balancing multiple projects simultaneously. You will also have the opportunity to represent FT Live at events, including occasional international travel, acting as a professional and trusted brand ambassador.
Key Responsibilities
- Plan, complete and handle B2B social media campaigns across platforms including LinkedIn, X (Twitter), Meta, YouTube and TikTok, aligned with campaign objectives and key performance drivers.
- Write high-quality, engaging social copy that reflects the FT’s tone of voice and brand guidelines.
- Develop tailored social content, including video and visual assets, via tools including Canva, Figma, Premiere Pro and Adobe Creative Suite.
- 1-2 years’ experience in B2B social media marketing, either in-house or agency-side.
- Experience working with event marketing or B2B lead-generation campaigns.
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.
We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.
Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.
Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is cr
itical that all information provided is authentic and accurately represents your skills, experience, and qualifications.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com.
Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT.
Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.
Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com.
Interested in the FT but don’t see the right role yet? Join our Talent Community to receive exclusive updates, featured jobs, and insights into working at the FT.