Product Design Lead
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Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology.
At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category-leading destination for every fashion shopper.
Product Design Lead
We're hiring a Product Design Lead to raise the quality, coherence and distinctiveness of our product experience. This person will materially improve how quickly strong ideas become shipped outcomes.
This is a functional leadership role, not a squad-level IC position. You will lead a small team of Product Designers and a Senior UX Researcher, and partner closely with Product and Engineering leadership. Product will anchor commercial intent. Engineering will anchor feasibility and execution. You are accountable for the integrity, clarity and effectiveness of the user experience across squads.
What You'll Own
1. Experience Direction, Quality, and Impact
You are accountable for the standard of user experience across the product.
You will:
- Shape high-impact initiatives early, before direction is set
- Ensure key journeys — particularly discovery and conversion — feel intentional, differentiated and commercially grounded
- Set clear experience principles and quality thresholds
- Prevent incremental drift that erodes coherence over time
- Embed research meaningfully into product decisions.
If the experience becomes fragmented, generic or reactive, you are expected to reset direction.
2. Velocity Through Better Decisions
You are responsible for removing ambiguity that slows teams down.
You will:
- Strengthen problem framing so teams build the right thing
- Tighten discovery and prototyping practices to enable earlier decisions
- Improve clarity in cross-functional trade-offs between ambition, feasibility and commercial priorities
- Reduce late-stage design churn through stronger upfront alignment.
"Faster" should mean:
- Shorter cycle time from concept to launch
- Fewer reversals caused by unclear direction.
Higher experiment throughput in critical journeys.
Speed should improve because experience thinking is sharper, not at the expense of standards.
3. Design Capability & Systems
Your primary leverage is through the team and the systems that support them.
You will:
- Coach designers to raise their craft, strategic thinking and commercial awareness
- Establish stronger critique culture and clearer expectations of what good looks like
- Evolve the design system to support both efficiency and creative expression
Within 12 months, the function should be more decisive, more rigorous and more confident in cross-functional debate.
We're Looking For:
- Significant experience leading design in complex, product-led environments
- A track record of improving both experience quality and delivery effectiveness
- Strong cross-functional partnership with Product and Engineering leaders
- Evidence of reducing friction through clearer direction and systems thinking
- The confidence to challenge constructively, and the pragmatism to ship
- Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at home
- Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst's holiday year runs from 1 April to 31 March