Product Marketing Manager
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Product Marketing Manager – Beauty Technology (Straighteners)
Location: London Office 5 x
Department: Beauty / Product Marketing
Are you passionate about beauty, technology, and innovation? We’re looking for a strategic and creative Product Marketing Manager to own and grow our straighteners category. This is a unique opportunity to shape product direction, influence global campaigns, and bring cutting-edge beauty technology to life for consumers.
The Role
As Product Marketing Manager, you’ll lead the end-to-end commercial strategy for our straighteners portfolio — from early concept through to launch and ongoing optimisation. You’ll sit at the heart of a highly cross-functional team, working alongside Engineering, Operations, Creative, and Regional teams to deliver best-in-class products and campaigns.
Key Responsibilities
🔍 Strategic Leadership & Market Insight
- Analyse consumer trends, competitor activity, and market dynamics to identify growth opportunities.
- Shape category strategy and define the future direction of straighteners.
🚀 Product Development & Launch Excellence
- Own commercial inputs within the New Product Development (NPD) process.
- Partner with Engineering, Operations, Supply, and Quality teams to ensure products meet both commercial and consumer expectations.
📊 Business Case Creation
- Build compelling business cases and align with regional stakeholders to secure buy-in and support.
💡 Proposition & Messaging Development
- Lead consumer research and proposition testing.
- Develop clear, impactful messaging frameworks and claims that resonate with target audiences.
🛍 How-We-Sell Strategy
- Define the full “How-We-Sell” journey — from initial messaging through to range positioning, naming, and go-to-market execution.
📣 Campaign & Creative Leadership
- Brief and inspire Marketing and Creative teams to deliver high-impact 360° campaigns aligned with brand ambitions.
🛒 Retail Experience & Merchandising
- Oversee packaging development and guide in-store merchandising and demo strategies to enhance consumer engagement.
📈 Post-Launch Optimisation
- Track performance, uncover insights, and continuously optimise campaigns, messaging, and product offerings.