Product & Marketing Manager - EV Transition (12 Months Contract)
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Introduction
The transition to electric vehicles is a crucial moment for over 800,000 Motability Scheme customers. Our customers want clear, trusted guidance to understand the benefits of going electric and to understand whether an EV is right for them.
This EV Transition role exists to support this shift to electric. By combining marketing expertise with product-led delivery, this role shapes how electric vehicles are positioned, how our nurture journeys are designed, and how confidence-building interventions are prioritised and built to give our customers the confidence to choose an EV.
What You’ll Be Doing
As Product & Marketing Manager – EV Transition , you will lead the EV Transition squad and lead the development and delivery of marketing strategies that help customers explore, understand and evaluate electric vehicles.
You will own the go-to-market and channel strategy for the transition from petrol and diesel cars to EVs, using behavioural insight, data and storytelling to support customer confidence in electric cars. You will lead a team including Engineering, Design and Research, and you will shape and prioritise a backlog of interventions — spanning content, communications, digital journeys and tools — ensuring activity is focused on what makes the greatest difference to customers.
This role is about thoughtful prioritisation as much as execution. You will balance marketing opportunity with delivery realities, making informed trade-offs to ensure effort is focused on value rather than volume.
Responsibilities
- Own the end-to-end marketing and go-to-market strategy for the transition to electric, working with channel owners and our in-house creative studio on implementation.
- Developing positioning and messaging that clearly explains EV benefits, trade-offs and considerations.
- Designing and owning channel strategies that support confidence across the customer lifecycle.
- Owning and prioritising a backlog of EV Transition squad initiatives, spanning content, journeys, digital tools and communications.
- Ensure these align with strategic goals and customer needs.
- Leading planning and prioritisation within a cross-functional matrix-managed squad, including managing the product backlog to ensure it reflects strategic goals.
- Defining and tracking success measures, using insight and performance data to continuously refine approaches.
- Championing customer-centred, evidence-led marketing across the Electric teams.
About You
You are a customer-focused marketing professional who enjoys shaping strategy and seeing it delivered. You value collaboration, are comfortable operating in ambiguity, and care deeply about
the impact your work has on real people.
This Role Will Suit You If
- You have strong experience in product marketing, customer marketing or lifecycle marketing.
- You are confident developing go-to-market and channel strategies grounded in insight.
- You have strong experience developing digital products and working closely with UX and engineering teams
- You are comfortable prioritising work and making trade-offs to focus on what delivers the most value.
- You communicate clearly and can bring stakeholders with you through complex decisions.
Minimum criteria
You’ll need all of these.
- Robust track record developing and delivering strategic marketing initiatives that drive acquisition, behaviour-change, engagement, loyalty, and/or retention.
Who You’ll Be Working With
This role sits in the Marketing team within the Marketing, Communications and Customer Experience directorate, reporting into the Senior Marketing Manager. You’ll be leading a cross-functional electric squad on a mission to give our customers the confidence to choose an EV.
Our team mission is to create best-in-class customer value strategy; for our eligible base, for prospects and for our customers throughout their lifecycle. We achieve this through marketing strategy, propositions, data-driven contact strategies, and campaigns.
We Are
- An ambitious team that combines creativity with insight to deliver bold, market-leading campaigns
- Team players who believe in collaboration, fairness and enjoying the journey
- A talented bunch, led by our CMO Lisa Thomas
- A truly customer-first organisation, in the midst of an exciting transformation.
About The Company
Motability Operations is a unique organisation, virtually one of a kind. We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 800,000 customers and their families across the UK. Customers exchange their higher rate mobility allowance to lease a range of affordable vehicles (cars, wheelchair accessible vehicles, scooters, and powered wheelchairs) with insurance, maintenance and breakdown assistance included. We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.
Our Values Are At The Heart Of Everything We Do. They Represent Ambition, And We Look For Our People To Live And Breathe Them Every Day
- We find solutions
- We drive change
- We care
We operate hybrid working across the organisation where we split our time between working on-site at our offices, and at home, remotely within the UK. We believe hybrid working achieves a good work/life balance for our colleagues, allowing us to connect with each other, collaborate on important work, and perform together to deliver for our customers. It allows us to have the flexibility to work remotely up to 2-days per week whilst also using the great office spaces we have available.
As a Motability Operations team member, the benefits you can expect are:
- Competitive reward package including an annual discretionary bonus
- 15% non-contributory pension (9% non-contributory pension during probation period)
- 28 days annual leave with option to purchase and sell days
- Free fresh fruit and snacks in the office
- 1 day for volunteering
- Funded Private Medical Insurance cover
- Electric/Hybrid Car Salary Sacrifice Scheme and Cycle to Work Scheme
At Motability Operations, we believe in building a diverse workforce, where our people are empowered to attend work as their true selves, and we encourage people from all backgrounds to apply. We want to sustain a culture that nurtures, where employees are free to flourish and where they’re rewarded equally, regardless of race, nationality or ethnic origin, sexual orientation, age, disability, or gender.
We pride ourselves on being an inclusive employer and as such, all our offices provide first rate disability access. With our hybrid working environment, we do our best to accommodate part-time and flexible working requests where possible, building on our culture of trust, empowerment, and flexibility.