Programmatic Account Manager

SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £30,240 to £35,240. Your salary level is determined by skills and experience within our progression framework.

COMPANY OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW

Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.

The Programmatic Account Manager is a central role within the Programmatic team, designed for an experienced, analytical, and creative individual with a passion for digital marketing. You will be responsible for the day-to-day management and performance of a portfolio of client accounts, translating strategy into flawless execution.

A key part of this role involves working with our global network of freelancers (the Croudie Network) to ensure scalable, high-quality campaign delivery. You will also play an active part in defining programmatic best practice, mentoring junior team members, and working with wider teams to deliver on client Account Development Plans (ADPs). This position requires a blend of technical expertise, exceptional client service, and commercial acumen to drive growth for our clients and the agency.

RESPONSIBILITIES

Key responsibilities include, but are not limited to:

Campaign Management

• You will deliver the day-to-day implementation of programmatic campaigns for key clients, ensuring performance is optimised to meet targets.
• You will be responsible for the day-to-day management of client budgets, ensuring accurate pacing and financial hygiene.
• You will utilise industry-leading platforms such as DV360, The Trade Desk, Google Analytics, and Campaign Manager to execute and measure campaigns.
• You will ensure all your client accounts adhere to programmatic best practice, monitoring and managing all hygiene factors.

Data & Reporting

• You will provide comprehensive campaign reporting and measurement on the effectiveness of all activity.
• You will ensure all client reports are delivered on-time and to a high standard of accuracy.
• You will analyse campaign data to identify key insights, trends, and opportunities for performance improvement.
• You will share learnings and results with the wider Programmatic, Paid Social, PPC, and Analytics teams to drive performance and efficiencies.

Croudie Network & Internal Processes

• You will play an active role in defining programmatic best practice and creating scalable processes for the team.
• You will stay up to date with new market tools and programmatic opportunities that could support client strategy or our product offering.

Client Service & Team Support

• You will work with wider teams to deliver on the Account Development Plans (ADPs) for each client to sustain and grow performance.
• You will act as a key point of contact for your clients, advocating for the programmatic strategy and building strong relationships.
• You will provide support and direction to Programmatic Account Executives within the team, aiding in their development.
• You will collaborate effectively with other channel teams to ensure an integrated approach to client strategy and service.

PERSON SPECIFICATION

• Demonstrable experience in Programmatic advertising, including but not limited to hands-on experience with platforms such as DV360, The Trade Desk, Amazon DSP across display and video formats
• Excellent communication, organisation, and presentation skills
• A mathematical and analytical mind
• Exceptional client service skills
• Highly organised and an ability to multitask
• Impeccable attention to detail
• Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
• Proven track record of working to deadlines
• Proven time management skills
• Clear passion for digital marketing and programmatic media

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• 2 Recharge Days each holiday year
• Ride to Work scheme
• Railcard
• Season Ticket loan
• Home office chair and home office screen
• Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
• Weekly treat: Enjoy a complimentary lunch on us every week
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Medical Cash Plan
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options
• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success.

The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact