Are you ready to take the next step in your sales career with a company that values initiative, collaboration, and growth?

Would you like to be part of an inclusive, innovative global FMCG business supported by 25,000 employees? Imperial Brands have an exciting opportunity for a driven and passionate Regional Field Sales Executive to join our industry-leading Field Sales team covering Birmingham and Coventry.

This is more than just a job - it’s a chance to be part of a team that has built long-standing, trusted relationships with retailers and wholesalers across the region.

As a Regional Field Sales Executive, you’ll be at the heart of our business, representing our brands directly in the field and making a impact every day. You’ll enjoy the freedom to shape your territory, the flexibility to manage your own schedule, and the support of colleagues who are experts in their field. No two days will be the same: one day you might be introducing new products to independent retailers, the next you could be strengthening partnerships with key wholesale accounts.

We know that success comes from investing in our people, which is why we offer unrivalled training, mentoring, and ongoing support to help you thrive. You’ll be joining a team that celebrates achievements, shares knowledge, and works together to deliver outstanding results. If you’re proactive, ambitious, and eager to make a role your own, this is the perfect opportunity to showcase your skills and grow with us here at Imperial Brands.

This is a field-based role, and you will need to be able to travel to your customers sites across the West Midlands and surrounding areas. You will ideally live in Birmingham or Coventry to make it easier to travel to your customers sites.

All candidates must hold a valid Full UK driving licence.

Principle Accountabilities

Deliver on the business's KPI's across Key Accounts Wholesale and Independent Retailers
Build an in-depth knowledge of customer needs and shopper dynamics
Partner with retail Independent and Wholesale outlets in your area, establishing excellent relationships within your territory through a range of Key Accounts Operations Teams to Independent Retailers and key contacts within wholesaler, having value-add conversations to sell in new products to meet the customer’s identified needs
Build customer advocacy for our brands by educating retailers in the market and industry legislation
Achieve sales, market share, distribution, availability, and coverage targets within your defined area and ensure that our trade incentives and activities are put to the best use
Identify new business opportunities by having an enhanced knowledge of the category and shopper behaviour in-store

Skills and Experience Required

Previous and / or current Face to Face Sales Experience within an FMCG business
Experienced in selling to and building face to face relationships with retailers
Have excellent communication and people skills, and proven ability to build rapport quickly
Be a team player with an understanding of wider team goals and how you can impact them
Self-supportive, managing time and resources effectively; and be able to use your initiative and to act exclusively when required
Able to set and meet self-stretching targets

What We Offer

Annual salary of £38,000 per annum
24% yearly bonus opportunity
Generous pension scheme
Company car, phone and tablet
29 days annual leave in addition to public and bank holidays, with an option to purchase additional holiday
Competitive benefits including: Health and wellbeing scheme, discount scheme & share save scheme

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.

What We Offer

Annual salary of £38,000 per annum
24% yearly bonus opportunity
Generous pension scheme
Company car, phone and tablet
29 days annual leave in addition to public and bank holidays, with an option to purchase additional holiday
Competitive benefits including: Health and wellbeing scheme, discount scheme & share save scheme

Regional Field Sales Executive - Coventry

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