Regional Marketing Director, EMEA & ANZ
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (44.0%).
Occupation Type
Marketing, sales and advertising directors
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£87,300
(£44.77 per hour)
Occupation rate applies
Above analytics are generated algorithmically based on job titles and may not always be the same as the company's job classification. You can also check detailed occupation eligibility, and salary criteria on our UK Visa Eligible Occupations & Salary Thresholds page.
Disclaimer: Hunt UK Visa Sponsors aggregates job listings from publicly available sources, such as search engines, to assist with your job hunting. We do not claim affiliation with SEGA Europe. For the most up-to-date job details, please visit the official website by clicking "Apply Now."
Description
About Sega
SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly.
At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more.
Together, we drive the continued success and evolution of our Western business through living our company values of being product focused, embracing true partnerships and always having fun so that we can strive to come together as One SEGA.
Role Summary
The EMEA & ANZ Marketing Director is a senior leadership position within SEGA West Publishing’s EMEA team based out of London, responsible for driving regional growth across EMEA and ANZ regions. Leading a multi‑territory marketing team, this role ensures that SEGA’s portfolio - including EUIP (Western IP) and JPIP (Japanese IP) -achieves deeper market penetration and sustainable year‑on‑year commercial expansion.
Working in partnership with the EUIP Product Marketing and the Communications teams, the EMEA & ANZ Marketing Director will be responsible for building integrated regional go‑to‑market plans, leads localisation and culturalisation effort and delivering best-in-class execution. This role also surfaces new commercial opportunities across EMEA and ANZ-based priority and developing markets. The role requires an experienced regional marketing leader with experience managing local and/or regional marketing teams, multi‑territory campaign execution, and cross‑functional collaboration at scale.
Key Responsibilities
Regional Leadership & Growth
SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly.
At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more.
Together, we drive the continued success and evolution of our Western business through living our company values of being product focused, embracing true partnerships and always having fun so that we can strive to come together as One SEGA.
Role Summary
The EMEA & ANZ Marketing Director is a senior leadership position within SEGA West Publishing’s EMEA team based out of London, responsible for driving regional growth across EMEA and ANZ regions. Leading a multi‑territory marketing team, this role ensures that SEGA’s portfolio - including EUIP (Western IP) and JPIP (Japanese IP) -achieves deeper market penetration and sustainable year‑on‑year commercial expansion.
Working in partnership with the EUIP Product Marketing and the Communications teams, the EMEA & ANZ Marketing Director will be responsible for building integrated regional go‑to‑market plans, leads localisation and culturalisation effort and delivering best-in-class execution. This role also surfaces new commercial opportunities across EMEA and ANZ-based priority and developing markets. The role requires an experienced regional marketing leader with experience managing local and/or regional marketing teams, multi‑territory campaign execution, and cross‑functional collaboration at scale.
Key Responsibilities
Regional Leadership & Growth
- Lead the EMEA & ANZ Regional Marketing team, including senior managers across regional (based in London), and local market leads in Germany, France, Australia & New Zealand.
- Oversee the planning and execution of regional marketing campaigns for both EUIP and JPIP titles, ensuring local market resonance, cultural relevance, and optimal marketing mix per territory. Work with central teams such as Paid Media/Influencers, Community, PR, CRM and Events to ensure local best practice is deployed in territory campaigns.
- Provide strategic recommendations for localised campaign activation, promotional planning, paid media execution, events, and influencer/creator engagement at a regional level.
- Partner with local market leads (DE, FR, ANZ) to build territory‑specific plans aligned with global product strategy and regional commercial objectives.
- Work closely with Western and Japanese IP Product Marketing teams to translate global product strategies into actionable regional go‑to‑market plans that deliver measurable impact in EMEA & ANZ.
- Collaborate deeply with Communications (PR, Community, Events, Influencers) to drive earned media amplification and strengthen regional brand health.
- Strategic Opportunity Development
- Identify opportunities for market expansion (e.g., new territories, new audience segments, new retail partners, emerging digital channels). Propose relevant tests to hack growth in those territories.
- Analyse regional performance and competitive insights to recommend optimisations, resourcing needs, and future‑focused strategic initiatives.
Operational Excellence & Governance
Knowledge, Skills and Experience
We believe that making the best games relies on having the best people, so we make sure that we look after ours…
- Establish and drive best‑practice marketing processes, ensuring consistency, efficiency, and performance measurement across the region.
- Manage regional budgets effectively, ensuring investments maximise commercial outcomes and long‑term brand value.
- Serve as a key member of the SEGA West Publishing Marketing Leadership Team, acting as the principal voice for regional growth needs.
Knowledge, Skills and Experience
- Proven experience leading regional or multi‑territory marketing organisations, ideally within gaming or entertainment.
- Significant team management experience, including oversight of managers from different disciplines and markets.
- Demonstrable track record of developing and executing successful local or regional campaigns across a range of diverse territories.
- Strong understanding of regional nuances in EMEA & ANZ markets, including cultural, consumer, and commercial differences.
- Highly collaborative, with experience working alongside product marketing, communications/PR, creative, commercial, and multi-market teams.
- Strong analytical skills and experience using data to identify growth opportunities and optimise performance.
- Excellent communication, influencing, and stakeholder‑management capabilities.
- Experience with both global product marketing and regional marketing execution models.
- Direct experience with Western and Japanese IP franchises across gaming.
- Experience scaling operations or growing market penetration for growing IP or franchises.
We believe that making the best games relies on having the best people, so we make sure that we look after ours…
- For our gaming buffs, you can get involved in our lunchtime get gaming sessions in our games lounge and Club SEGA, regular gaming tournaments and free SEGA games on Steam.